Diabetes is fast proving to be the one of biggest ailments around the world.
- Over 387 million people worldwide are living with Diabetes
- The number of people living with diabetes is predicted to reach 592 million by 2035
- Sedentary lifestyle, unhealthy eating habits, lack of exercise, are some of the reasons, why the incidence of diabetes is extremely high in the Middle East & India
Keeping in mind the seriousness of the issue, Landmark Group adopted Diabetes as part of its CSR initiative. Through the 'Beat Diabetes' initiative, the Group aims create awareness & educate people about the condition.
The initiative was launched in 2009 in UAE and currently extends across Kuwait, Oman, Qatar, Bahrain, Saudi Arabia and India. Every year in the month of November walkathons are organized across the 7 countries and in 2014, over 60,000 people participated in these walks. The Group also conducts free blood glucose testing and last year over 40,000 benefited from these camps.
Beat Diabetes - UAE
Beat Diabetes - Bahrain
Beat Diabetes - Kuwait
Beat Diabetes - Oman
Beat Diabetes - Qatar
Beat Diabetes - KSA, Riyadh
Beat Diabetes - KSA, Dammam