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One-stop wardrobe and lifestyle solutions for trendy men and women

ICONIC is a 70,000 square foot fashion-lifestyle store located next to the metro entrance at Deira City Centre, Dubai.

Launched in February 2010, this new retail concept forms part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Aimed at becoming the region's trendiest destination for the youth, the megastore offers fashion apparel, footwear, accessories, beauty, salon, restaurants, gifts all under one roof for women, men and kids. ICONIC currently has 7 stores across KSA and a recently opened store in Al Ain.

The fashion section boasts of a selection of over 100 brands, with over 25 niche and cult brands available for the first time in the UAE. ICONIC houses brands like Paul's Boutique, Lipsy and Scotch and Soda to name a few. The format offers a unique combination of high-street and bridge brands giving consumers the opportunity to trade up or down at ease.

In addition to its fashion offering, ICONIC also houses a beauty section with cosmetics and fragrances and a top of the line salon for Men & Women called 'Spaces' for Men and Women.

Reminiscent of a flea market and adding to the quirky attitude of the brand, the store's SOHO section is full of random and cheerful knick-knacks and gifts. It is includes a chill out zone with a variety of books and a section for art and paintings. Something for everyone ICONIC doesn't let the gourmet enthusiasts down thanks to 'Wild Ginger' its Pan Asian restaurant.