ICONIC has a unique spirit that sets us apart from other fashion stores. The brand represents a meeting point for fashion, innovation and lifestyle, where people of any age, gender or culture are welcome.

Our first ICONIC fashion lifestyle store in Dubai opened its doors in February 2010. From this initial 70,000 sq. ft. flagship outlet in Deira City Centre, the company has grown to include over 20 retail branches throughout the UAE, Kuwait and KSA. The brand reaches out to the young-at-heart family that's stylish, trendy and outgoing. As part of Landmark Group, we're respected as a leading retailer of fashion apparel, footwear, accessories, beauty products, gifts and gadgets, all under one roof - so there's something for men, women and children.

A key aspect of our stores is the cutting-edge fashion section, which boasts over 130 brands - including over 40 niche and cult brands available for the first time in the region. Our collections feature leading labels like Paul's Boutique, Lipsy, Lucy in the Sky, Philosophy, Adidas and Nike, to name just a few, along with interesting designer collaborations like Aisha Ramadan and Dar Al Hazar. Our format offers a unique combination of high-street and cult brands divided into sections like Trend, Youth, Smart, Boutique, Beach & Sport, Formals, Denim, Footwear, Lingerie and Accessories. You'll always find something fun, interesting and exciting when you browse through our stores.

The quirky attitude of ICONIC expresses itself in SOHO, the "flea market" section of our outlets. Here you'll find an eclectic collection of knick-knacks, gifts, books, art and paintings. We take care of fashion and fun, and you too, with a complete beauty section featuring cosmetics, fragrances, skincare, hair care, nail care and bath & body products - it's the quintessential place to shop for all your favourites.

We've come a long way in a short time and our reputation continues to grow as we earn the trust of our customers and also the respect of our industry. ICONIC received the Most Admired Store Design and Most Admired Departmental Store awards for 2011 at the Retail ME Awards; and the success continued in 2012 as the company was awarded "Superbrand" status and took the Most Admired Social Media Campaign prize at the 2012 Retail ME awards.

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