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Toby for Splash
Press Release
Splash July 1, 2011
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Splash launches diffusion line of Thobes

Looking for contemporary yet refined styles without changing tradition! Look no further as Splash collaborates with Saudi Arabian designer Toby by Hatem Alakeel in a fashion forward high street shopper's dream. A first for both the brands, the collaboration will feature thobes designed by Toby for a high-street major and would be retailed under the brand name 'Toby for Splash'. Splash on the other hand is for the first time offering a line of traditional clothing for the Arab male.

This diffusion line offers excellent quality unique designs which embrace the true essence and spirit of fashion and captures the zeal of the Arab tradition. Using the best materials the collection retains the classic thobe feel, woven with an element of matchless tailored detailing. Toby for Splash is versatile enough to be flaunted by either locals or expats who aim to make a fashion statement but in a subtle refined manner.

Extremely pleased with the collaboration, Mr. Raza Beig, CEO, Splash, said, "With the great success we have had on the launch of our abayas a few months ago, we felt it was the right time for us to introduce thobes. The concept of Toby for Splash revolves around the fact that Splash for the very first time is offering its local audience a collection which is an integral part of their tradition. The designs map the aesthetics of polished fashion but with the ideology of brand Splash sewn in it. Toby is immensely popular and applauded amongst the fashion- savvy generation who do not shy away from wearing their traditional attire and Splash aims to tap into this audience with our latest offering."

Speaking about Toby for Splash, Hatem Alakeel, said, "Back in 2008 I launched the label with an aim to catapult the traditional thobe onto the international fashion radar by using best materials and stunning designs. Fast forward to 2011 and I am now very excited to launch a diffusion line with one of the biggest high-street fashion brands in the region, Splash. The line on offer is called Toby for Splash and matches with the sensibilities of an audience who is looking for quality fashion at exceptional price points."  

With this collaboration which is already in store till stocks last, luxury is available at great prices starting AED 350, with the signature Toby design, flair and style!

We heart Toby for Splash!
For media queries, please contact

Manish Khanna,
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Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com