Splash launches two new stores to celebrate UAE National Day
Press ReleaseSplash December 5, 2011
Launched to mark UAE's 40th anniversary celebrations on the 2nd of December and to further strengthen its growing portfolio in the region, Splash opened two new stores in Outlet Mall, Dubai and Bawabat Al Sharq Mall, Abu Dhabi. The multi-brand format with a cosmopolitan look and feel of the two stores will cater to various age groups of chic and stylish audiences and up the ante in terms of customer engagement and satisfaction.
Excited about the growing brand portfolio Raza Beig, CEO, Splash, said, "Splash has always tried to be within reach of its consumer past, present and future and each of our store locations are strategically identified keeping in mind the fashion quotient of the audiences. Our store in Abu Dhabi is located in the up and coming affluent Baniyas district which is home to a large Arab population allowing us to tap into a new market while Outlet Mall provides an opportunity to tap into the value conscious yet fashion-savvy market."
The Bawabat Mall store follows the "boutique" concept format which has been successfully explored by the brand in its Dubai Mall, Ibn Batuta and Al Ghurair stores and is also the new store strategy going forward. The format is very trend oriented, highlighting similar collections which make navigation and shopping in Splash stores an enjoyable experience. The Outlet Mall store on the other hand features a wide selection of different Splash brands at great prices.
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