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Princess Haya Initiative Joins Hands with Landmark Group's "Beat Diabetes" initiative
Press Release
7 February 2011
Princess Haya Initiative for the Development of Health, Physical Education and School Sports, which is a implemented by Dubai School Agency of  the Knowledge and Human Development Association (KHDA), today launched the first official Dubai Schools Football League in tie-up with Beat Diabetes, Landmark Group's corporate social responsibility (CSR) initiative. 
 
The Dubai Schools Football League will see students from over 48 schools teams demonstrating their talents in the most popular game in the world and showing their commitment to physical activity. In addition to 32 boys' school teams playing 11-a-side matches, the championship will also witness 16 girl school teams competing in seven-a-side matches; the games will be played at school grounds and major clubs across Dubai. The finals for both leagues will be played on 28 February.
 
Alongside the league matches, Landmark Group's Beat Diabetes initiative will host health camps in schools. The campaign aims to encourage students to implement an active lifestyle and educate them about the dangers of juvenile diabetes and conduct a nutrition assessment as well as diabetes tests for children. The health camps that run from February - May will use safe and non-intrusive procedures such as Basal Metabolic Index (BMI) testing that will be conducted by qualified physicians from Zulekha Hospitals who are the medical partner for this initiative. 

Fatma Al-Marri, CEO, Knowledge and Human Development Association (KHDA), said: "We have been implementing the Princess Haya Initiative in public schools since 2007. In addition to giving a new dimension to Physical Education (PE) programmes, the initiative has also increased student participation. In the larger context, it seeks to instill the benefits of a healthy, active lifestyle among students and offer them an opportunity to experience a variety of physical activities.
 
"The support of Landmark Group's Beat Diabetes campaign for the Dubai Schools Football League Championship is crucial. Its shared mission of encouraging physical activities to fight diabetes, which poses a growing concern for all age groups, remains one of the main objectives of the Princess Haya Initiative."

Renuka Jagtiani, Vice Chairperson, Landmark Group, who spearheads the Group's Beat Diabetes initiatives, said: "Over the past few years, we have all become far more aware of the serious health risk that childhood obesity and juvenile diabetes pose. Through our Beat Diabetes campaign, we proactively seek opportunities to support credible public health initiatives. We respect the efforts made by the Princess Haya Initiative for School Sports and are proud to partner with them for the Dubai School Football League."

Ahmad Abdul-Rahman, Project Manager of Princess Haya Initiative for the Development of Health, Physical Education and School Sports said: "Dubai Schools Football League is a part of our objective to restructure the school sports system for school children.  We have commenced the initiative with football as the game holds high appeal among all age categories. However, we aim to add a new sport each year. We are fortunate to have over 200 nationalities living in Dubai, and we hope to see students from all cultures come together in a spirit of sportsmanship for a common cause."

The Dubai Schools Football League is supported by Channel 4 Network and Zulekha Hospitals.
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com