Media Centre

New Look Real People campaign 2011
News
Landmark International 9 June 2011
New Look's latest advertising campaign sees real people taking centre stage as opposed to the regular models seen in such fashion shoots. Looking to bring the girl from next door to the forefront of the campaign, one lucky lady from the Middle East will be offered the chance to star in the next campaign. 

Everyday girls and boys have been scouted from the streets and New Look stores across the UK, and for the first time ever, someone from the Middle East region will be handpicked to join the line up as a New Look girl in the UK-shot campaign taking place this summer.

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On Thursday 9 June, Friday 10 June and Saturday 11 June, New Look will be hosting casting sessions, to find the brand's own fresh talent, in three different malls across Dubai. Thursday's will take place in Mirdif City Centre, Friday's in Dubai Marina Mall and Saturday's in the Oasis Centre.

New Look will be inviting style savvy ladies aged 18 - 40 and regardless of colour, size or nationality, to come along between 2pm and 10pm to strut their stuff and strike a pose. The winning woman chosen to represent the Middle East will be jet setting to London the first week of July to shoot the campaign which will appear in New Look store windows, international glossy magazines and billboards across the UK and internationally.

The "real" New Look models used so far in the campaign, launched just last month, have come in every shape, from size 6 to 16, with each of the girls and boys being chosen for their distinct style and attitude; everyday style icons walking the streets. It is hoped the campaign will inspire people to be proud of their individual style and embrace fashion, shedding the stereotypical image of what a catwalk or clothes model should look like.

Miles Young, general manager of Landmark International, New Look's retail partner in the Middle East, said: 'We are very excited about New Look's new advertising campaign. And delighted that New Look has chosen to incorporate someone living in the Middle East into the 'Real People' campaign, we are looking forward to selecting the girl next door from the region who loves our brand and can inspire others with her own unique style. I hope the campaign continues for seasons to come!'

Calling all ladies who love all things fashion, New Look is looking for a woman with unique flair, individual style and positive energy. Is this you? Log on to www.newlookmiddleeast.com for more details on how to register. Every participant will receive a 40% off New Look discount voucher. 
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com