Media Centre

Lee Cooper Spring/Summer 2011
Press Release
Splash February 1, 2011

Resurrecting the fashion legacy of the hunters and the witnesses, denim gets redefined this Spring Summer in a collection that reflects the positive and daredevil attitude of today's youth. Simplicity with a twist is the new fashion mantra, and Lee Cooper's new collection turns back the clock and returns to the beginnings with a focus on craftsmanship and using the finest of fabrics.

The new range of trendy casuals focuses on two key looks for the season- I-Witness and Treasure Hunter, which will dominate the authentic style and sophistication of exploration, suffering and hope for both men and women.

A conceptual theme based on today's world I-Witness explores the story of individuals who have witnessed sufferings like destruction, terrorism, flood, famine & wars around them but are still positive about being alive & believe in the beauty of life. Exuding this attitude, the collection showcases acid-washed denims coupled with printed tops and sweaters whereas the softer and mature side is revealed through funky tees that carry social awareness messages and spread a sense of social responsibility within the society. Torn and mended t-shirts, dark and distressed graphics, loose spider web knits add on to the intensity and vibrancy of different moods.

Casual, stylish and effortless Treasure Hunters is inspired by the spirit of exploring & wandering in the dunes of the desert, highlighting the nomadic experience. A gamut of desert denims in styles such as washed-out, pinstripe and cargo teamed up with light jackets and safari tops drifts you on the sands of the barren region. Available in a palette of toned-down shades of beige, brown and grey the collection perfectly sets you up in the 'Safari Mood'! Utility styling, metal embellishments, treasure map inspired graphics and worn-out patterns complete the look.

The Lee Cooper collection this season welcomes the era of eye-catching styles replete with funky designs. Choose your pick and rock in this season's must haves with the collection available at all Splash outlets across the region.

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com