Landmark Group to Invest US $100 Million into Confectionery and Savoury Concept
Press ReleaseCandelite 11 September 2011
Landmark Group, the region's leading retail and hospitality conglomerate, continues to diversify its presence in the retailing sector with the launch of Candelite, a first-of-its-kind confectionery and savoury concept in the Middle East.
Poised to expand its presence in the region Candelite aims to open 50 small and large format outlets in the UAE, Kuwait, Oman, Qatar, Bahrain and Saudi Arabia by 2012.
Since the launch of Candelite's first store in February 2011, the US$4.7 billion Landmark Group has rolled out four large-format stores covering total retail space of over 12,000 square feet. The confectionery concept store has a presence in its large format at the Ibn Battuta Mall and Mirdif City Centre in Dubai, as well as Mushrif Mall in Abu Dhabi and in Ajman City Centre. These are complemented by three shop-in-shop formats at Sharjah Airport, Iconic at Deira City Centre and Fun City at Bawadi Mall. Additionally, Candelite operates two large kiosk at Oasis Centre, Dubai and in Centrepoint Breakwaters Marina Mall, Abu Dhabi.
Vipen Sethi, CEO, Landmark Group, said: "Our decision to develop and invest in the confectionery and savoury concept comes from the need to fill a gap in the market and bring premium global brands that offer exceptional value for money. Candelite is our unique treat to the Middle East consumer and we are confident it will evolve as the preferred choice across all age groups."
Candelite is divided into eight distinct sections, offering over 2,000 products of 65 popular brands from over 18 countries. The sections include 'Kiddy Delites', 'Funky Treats', 'No-Guilt Options', 'Classic Delites', 'Gourmet Room', 'Snackin' Around', 'Gifts Galore' and 'Chill Out Zone'.
The 'Gourmet Room' houses artisan chocolates as well as exotic handmade and organic products including upscale brands such as Rococo and Divan as well as UAE's signature camel milk chocolates.
The 'No Guilt Options' section, boasts of a selection of sugar-free, organic, gluten-free, low-calorie and all-natural products. Brands featured within the section are put through a series of stringent laboratory tests by their manufacturers and are certified by regulatory authorities to verify their nutritional contents. It represents almost 10-12 per cent of the collection in the store.
Explaining the rationale behind the brand's product range, Jani Viswanath, Business Head, Candelite, said: "Extensive research of the confectionery and snack industry has gone into the making of Candelite. We are set to cater to the eclectic choices of the multicultural palate that defines the Middle East region. We have selectively identified brands and products that offer unmatched taste and are healthy and nutritious."
The store aims to draw in a wide genre of consumers to include children, teenagers, gourmet chocoholics and savoury snack-lovers. Price-points at the store range from a modest AED3 to AED300. Landmark Group is leveraging its solid retail strength to organize and realize the business potential of this dynamic sector in the region thorough.
Candelite is a one-of- a kind concept that retails international gourmet chocolates, confectionery and savoury brands, all under one roof. Artisan chocolates from the UK, exotic Turkish delight, gourmet biscuits from France, the first and finest camel milk chocolate from the UAE, unique snack mixes from the US and the iconic organic chocolate brand Rococo are some of its choicest delights. The store additionally offers an extensive range of sugar free, all-natural, organic and vegetarian products.
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