Home Centre Shuwaikh now opens with a rejuvenated look and feel
Press ReleaseHome Centre November 21, 2011
Brand overhaul exhibits a fresh and contemporary style in line with the brand's expansion plans in the region
Home Centre Kuwait, the leading retailer in furniture and home furnishings, today unveiled a refreshed store fit-out implementing the up-to-date look and feel of the brand. This event was attended by VIP guests, Landmark officials and the media.
Mr. Saibal Basu, Chief Operating Officer, Landmark Group Kuwait, said, "The last year has seen some large and exciting changes taking place at Home Centre. The brand's underlying principle of warm service and welcome are still firmly in place but the look and feel have been strongly enhanced. Over the years we have grown considerably and the renovation encompasses our commitment to our customers in Kuwait and the region. The newly refurbished store provides a platform for our continued development and excellence in the market."
The unveiling of the new identity of the Home Centre brand in Kuwait earlier this year, preceded the implementation of the new retail project. The newly fitted out Shuwaikh outlet will be followed by similar roll outs across the brand's retail network in the region.
"Kuwait is now part of a new chapter in the history of Home Centre, as our home-grown brand evolves into an international concept. The re-branded store is much more than just a new logo; it symbolises our growth and commitment towards serving our customers with a better store experience. Our new look reflects the modern and dynamic nature of the region today," says Aarti Jagtiani, General Manager, Home Centre.
The design strategy was developed to create spaces within the store that evoke the same experiences and feelings which are reflected in the brand's new tagline, 'Find your Home in Ours'. The new store format infuses a sense of warmth and comfort while creating merchandise zones which replicate the many facets of our home living.
Since its opening in 1996, Home Centre Kuwait has been consistent in providing customers a superior shopping experience. Innovations and customer service also led to the brand being voted as a Superbrand in Kuwait in 2010. Having grown from strength to strength, Kuwait now has four stores in Al Rai, Kuwait City, Fahaheel and Shuwaikh spanning a retail area of 186,883 sq ft.
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