Home Centre repositions its brand identity
Press ReleaseHome Centre May 15, 2010
Home Centre has undergone a complete revival and repositioning of its brand identity with the launch of its newest flagship at Mirdif City Centre, Dubai, UAE. This new identity, logo, and shopping experience is in keeping with the contemporary home retail industry as well as to further reinstate its market position.
Home Centre has taken advantage of its thorough understanding of local tastes and strong value position to create a new home shopping experience that is warm, inviting, inspiring and on trend with the modern generation.
According to Aarti Jagtiani, General Manager, Home Centre, "We have attempted to elevate our brand with this repositioning and the new store has been exceptionally well-received by our customers."
Dramatic lighting, display fixtures and creative merchandise groupings all serve to elevate Home Centre as a regional style authority as well as a home-shopping destination for great value.
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