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Emax Named a UAE Superbrand for 2011
Press Release
Emax July 24, 2011
Emax, the largest electronics retailer in the Middle East has been voted as a Superbrand in the UAE for the first time. The announcement was made at the prestigious Superbrands Event held at the Intercontinental in Festival City on July 11 2011. Only exceptional brands that reach the requirements set by the Superbrands Council are awarded the title. Emax is an integral part of the US$4.7 billion Landmark Group and currently has seven stores in the UAE and a total of 26 in the GCC, with a further 12 outlets set to open by the end of 2012. 

Mr. Neelesh Bhatnagar, C.E.O. of Emax accepted the award on behalf of the entire team. He said, "It is a very proud moment for us today to have this title bestowed on us. Our hard work as a team has paid off and it gives me immense pleasure to accept this award." 

Superbrands, the independent authority of branding has awarded the title after a rigorous selection criteria designed by the Council. Over 2,500 leading business professionals voted for individual brands. The Council then rated more than 1,415 brands through an online poll in order to award the title to the deserving. 

Emax offers customers quality products, world-renowned brands, cutting edge trends and technology at fair prices. With more than 300 brands, and over 100,000 products across 20 categories in store, Emax is a one-stop-shop for all electronic needs.
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Manish Khanna,
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Dubai, UAE,
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