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Candelite Opens Doors to Abu Dhabi Communities at Deerfields Mall
Candelite May 7, 2014
New Store Features Colorful Fun Interiors Spanning 800 Sq Ft

Abu Dhabi - UAE: 7th May, 2014 Candelite, Landmark Group's leading multi-brand confectionery concept, has opened doors to its newest store in Deerfields Mall. Located at Al Bahia in the outskirts of Abu Dhabi city, the store brings the total number of Candelite outlets in the UAE to eight.

The occasion was made unique by the participation of 60 students from Moza Bint Buti Primary School, Abu Dhabi, who were invited by Asematy, a Municipality of Abu Dhabi City initiative, to attend the program and learn from it. The students were ecstatic as they broke the candy-filled ceremonial piñata, after which they listened to a talk by a Candelite expert on how they can contribute to making their city healthy, safe and aesthetically pleasing.

Launched under the patronage of Her Highness Shaikha Fatima Bint Mubarak, Supreme Chairperson of the Family Development Foundation and Chairwoman of the UAE General Women's Union, Asematy is an initiative that focuses on maintaining the health, safety and security of Abu Dhabi's community and environment, besides improving the capital's unique aesthetic appearance by keeping it clean and beautiful.

Manish Jeswani, Business Head, Candelite, said: "A significant portion of the UAE population lives in the suburbs, on the outskirts of cities. Candelite is keen to ensure that people living in less accessible areas enjoy the same retail benefits as residents in high footfall areas. We are confident that our range of confectionery and gift options will prove equally popular among our customers in Al Bahia and the surrounding neighborhood."

Deerfields Mall caters to Shahama, Al Raha, Swaihan, Bahiya, Al Reef Villas, Khalifa City and Al Rahba communities. The location of the store has been strategically chosen to complement Landmark Group's strategy of widening its community outreach and ensuring a presence in prominent malls in the region.

Bruce von Kaufmann, of Deerfields Mall, said: "At Deerfields Mall, we take pride in anticipating the requirements of the customer communities we cater to, and maintaining a personal interaction with them. Being a popular confectionery concept with a pleasing ambience and an eclectic range of products, Candelite is certainly a welcome addition to our wide repertoire of stores."

Conveniently located at the entrance to the Food Court on level three of Deerfields Mall, Candelite's latest store spans a retail area of 800 square feet, and offers a brand new store experience with its fun, colorful interiors to an exciting product range that includes a variety of candies, chocolates, cookies and ice creams.

The concept also offers custom-made cakes and cupcakes, an exclusive range of accessories and candy toys from M&M, and a section dedicated to Wonka that includes product lines such as Nerds and Gobstoppers. The store additionally retails sugar-free confectionery options, gourmet chocolates, gifting options and party favors.

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