Media Centre

Student Awareness Program - An Emax Initiative
Emax February 07, 2012

Besides being the largest electronics retailer in the Middle East, Emax is an active socially responsible brand. Its long-standing and exclusive initiative, known as the Student Awareness Program (SAP), has gained momentum and popularity amongst schools, academies and universities within the region. The focus of this program is to introduce the younger demographic to the world of technology & retail, including the range of different products, state-of-the-art technology used and latest trends.
SAP invites schools, colleges and universities to the Emax store at Oasis Centre where training is provided based on different categories include photography, IT, gaming, appliances, audio / video and mobile. Following the conception of SAP, a number of schools and institutes have taken the opportunity to benefit from the training offered. The institutions that have attended include the International Academic School who visited the Emax store at Oasis Centre on 12 October 2010 with 60 students, the Institute of Applied Technology joined SAP on 5 December 2010 with 25 students and recently on 7th February 2012 their 25 students from grade 9 were trained again under this program. The Millennium School Dubai has run a field trip to the store for 245 students across the period of four days starting from 5th June last year." The initiative carries no cost as it supports the campaign of giving back to the same society, which plays a vital role in Emax's success.

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040