Media Centre

Splash showcases key trends from its SS'12 Collection
Splash February 15, 2012

Featuring fresh pickings from the season, high-street fashion brand Splash showcased key trends from its Spring Summer collection exclusively for the media at the Splash, Mall of the Emirates store.

Women flaunt Tropical prints that range from palm leaves to peaches to fruity, and are one of the biggest - not to mention most fun - trends to emerge from the season.
The collection is a parade of endless radiating colors and youthful prints that will have you eager to indulge. Upbeat and refreshing trends emerge as prints create a flamboyant look that is daring but irresistible. The fresh crop of fruit prints of retro bananas, strawberries, oranges, lemons, apples and cherries are reminiscent of a time of youth and allow a girl to instantly dress in a playful but chic manner. With fifties inspired styling, prints are mixed with touch of polka dot, as women take a fashion risk by wearing versatile and charming designs in vibrant colors, juicy shades and zesty patterns to instantly add a fresh vibe for that perfect weekend look.

Loud and proud colour blocking is back this season and if an entire outfit is not for you, experiment with the trend in stand-alone pieces or accessories. While the trend is not just limited to bright hues, the season also sports a large selection of color blocked clothes and accessories in neutral and muted tones.

Men set sail this season with Romantic Nautical, as resort dressing emerges a key trend. Splash explores this seasonal seaside styling which sums up leisurely days spent in the Riviera.

Nautical trends are crisp, clean, classy and elegant that look fabulous on many silhouettes and is great for warm weather anywhere. Think exclusive cruise or yacht club and integrate some bold or subtle pieces into your wardrobe this summer. While exploring the mood that is very Côte d'Azur the style is defined by an overall relaxed luxury vibe, in the form of pieces that are directly related to retro & mid-century resort wear inspirations.

Relaxed, unconstructed blazers, tailored shorts in conversational prints are teamed with safari jacket-styled silhouettes while stripe prints are used to create an entire look. Colors reflect the same relaxed approach where cool marine blues are mixed with red & shades of grey, while white and offbeat neutrals come together with burnt orange, accents of parrot green and yellow ochre in a harmonious fashion.

While this summer is colorful, whimsical, and lively for women, men get indulgent and cruise on board as true style denizens
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040