Media Centre

New Look Womenswear SS12 Release
Press Release
Landmark International February 15, 2012
Tribal prints, ethnic beading and Aztec influence combine to inject a dose of safari into this season's new womenswear collection. Animal print is bold and fierce, refreshed with flashes of colour that bring alive delicate fabrics and shapes. Inspired by the Savannah plains of Africa, key colours rest on sanded and sunbleached neutrals with shades of paprika, mustard and burnt metallics coming through as strong highlights. The introduction of sleeveless shirts, tapered chinos, safari shorts and unlined jackets give a utilitarian edge and harshness to an otherwise soft and feminine story. Transforming the look from day to night relies heavily on the use of detailing. Fringing, lacing and subtle embellishments create a look inspired by desert nights whilst leather, snake print and sumptuous suede add texture and richness. 

For ladylike luxe, vintage meets classic to create a look that is delicate, flirty and fun. Feminine elegance is reflected in tweed jackets, pencil skirts, lace detailing and pleated dresses. Sherbet brights and sugary pastels keep things pretty and sweet alongside lace and tulle, crystallised embellishment and floaty fabrics. Tea dresses sit with slouchy tailoring to give a feminine twist to tomboy elements. 

For a big dose of summer frivolity, we've taken inspiration from Coney Island, New York, with its busy board-walks and faded fair ground attractions. Colour pop denim, graphic florals, and Hawaiian prints echo scorching sunshine and carefree fun.  

To celebrate that athletes all over the world are preparing for the 2012 Olympics; New Look sportswear is getting a glam-over! Neon flashes are glimpsed under sheer fabrics and teamed with slinky side-stripe trousers in soft nudes with pops of colour. Fabrics are light and effortless, shapes are simple and silhouettes are relaxed. Crop tops are worn under baseball jackets and feminine pleats soften sport inspired tees and shirts. 

This season, New Look's womenswear is feminine, fearless and fun. Sugary pastels, tribal prints, neon flashes and lots of sheer demonstrate that with this New Look collection, the delight is in the details. Prepare to be wowed! 
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com