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Lipsy SS12
Press Release
Landmark International February 15, 2012
High street fashion favourite Lipsy introduces a diverse new Spring/Summer collection that is sure to add impact to every wardrobe next season. From cool, contemporary daytime and workwear separates to ultra-glamorous eveningwear options, the Lipsy collection SS12 embraces every key new trend you need to know, and offers style solutions for every occasion.

TROPICAL FEVER
Take a heady tropical hit with this collection of vibrant eveningwear, created for those steamy summer nights. Vivid tropical prints are placed on slinky silhouettes, halter necklines and long flowing skirts for an experimental evening look, whilst Versace-style prints on feminine and flirty sundresses add a new dimension to the collection. These daring dresses are given a tough-luxe edge with heavy metal gold studding on structured dresses with low-cut necklines that add a bit of 'bad gal' to this statement party range.

TRIBAL TECH
A high-impact party collection that dances to its own beat, this glamorous range sees striking digital tribal prints on body conscious silhouettes with cut away necklines and pop colour embellishments for after-dark fun. A daring collection that is sure to set heads turning, the tribal-tech range sees a base monochrome colour palette brought to life with electric flashes of neon pink, bright green, vibrant purple and juicy orange.

ICE CREAM PARLOUR
With a nod to Chanel's pretty pastels and Louis Vuitton's merry-go-round of girlish glamour, this retro-inspired collection sees a strong 1950's influence running throughout the range, with the classic prom dress shape of the era updated to create a new, ultra-feminine silhouette. Mixing frothy lightweight fabrics with structured fabrics and textures, Lipsy give a fresh new take on this traditional party dress style. This vintage silhouette jumps straight into 2012 with cutwork detailing, subtle embroidery, delicate crochet and intricate beading in a sugary colour palette of sweet sorbet shades.

PARK AVENUE
Lipsy daywear gets glam and grown-up! Looking to simple 60's silhouettes the collection sees fitted shift dresses, scalloped hem shorts suits, sleeveless collared blouses and Chanel inspired tweed for workwear with a signature Lipsy edge. Texture is key throughout the range with 3D flowers, soft boucle and heavy lace in a pastel colour palette with flashes of floral and leopard print running throughout. Team high-waisted shorts with Peter Pan collar blouses and flat brogues for a Twiggy-inspired daytime look or choose ladylike flared dresses with wide satin waistbands for the perfect Park Avenue princess look.

MOTEL CALIFORNIA
Inspired by the sunny laidback LA lifestyle, this casual daywear collection sees easy to wear separates and relaxed sun dresses in a colour palette of faded pastels and washed out denims, lifted by bold block colour brights. The range introduces coloured denim in the forms of micro hot pants, sleeveless jackets and short dungarees that sit alongside bright jersey tops and playsuits in bright florals and ditsy prints for summer's sexiest day time look. Add giant sunnies and a golden tan for sexy summer styling.

Lipsy is a brand at the forefront of high street fashion. Ensuring the hottest looks move from catwalk to high street in the blink of an eye, the brand's creations regularly rival designer looks on the red carpet in London, New York and LA - as seen on Pixie Lott, Mena Suvari, Alexandra Burke and Jessica Lowndes.

Loved by celebrities and style-seekers alike, Lipsy boasts a fashion and accessory offering that includes footwear, handbags, jewellery and timepieces along with the new beauty collection including signature Lipsy fragrance.


For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com