Media Centre

Generation 915 SS12
Press Release
Landmark International February 15, 2012
Generation 915 takes a trip to America's West Coast for Spring/ Summer 2012. The playful nature of Santa Monica's colourful beach district is illustrated in the collection's dominant palette of sugary shades and pastels, with mint, lemon and lilac tones taking up residency on denim in both block colour and tie-dye versions. Although paler tones are prevalent throughout the collection, the neon family makes a brief yet welcome return with flashes of fluoro most noticeably on tops but also providing colour on braces.

Logo-emblazoned t-shirts teamed with bleached denim and lightweight knitwear gives a nod to the LA grunge scene. Open and crochet knits are key styles for the season's knitwear and come in nudes, brights and pastels with fringing as the detail of choice.

Prints take inspiration from the tribes of Latin America and the African plains - ponchos, dresses, playsuits and leggings are stamped with Aztec and African prints, while denim pieces are branded with snake and leopard-inspired prints. 
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