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Fitness First Middle East Rolls-Out 'Running Club'
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Fitness First December 07, 2012
Set to Help Participants Prepare for Dubai Marathon

Dubai-UAE: December, 2012 - Fitness First, the world's number one health and fitness club chain and a franchise owned and operated under license by the Landmark Group in the MENA region, will roll out a 'Running Club' powered by Adidas, in the UAE to help participants train for the upcoming Dubai Marathon.

The initiative comes as part of Fitness First's role as sponsors of the Dubai Marathon, which is set to take place on 25 January, 2013. Participation in the 'Running Club' is free for club members, who are also entitled to bring a friend for no charges.

Beginning from 12th December, the 'Running Club' will host weekly runs at several venues including the Meadows Community Emirates Hills (meeting point Fitness First Meadows(Sundays at 7:00pm), Dubai Creekside Park Gate 4 (Tuesdays at 7:00pm) and Safa Park Gate 3 (Thursdays at 6:30am).

Expert trainers will lead the Fitness First 'Running Club' Beginners will also be provided with a runner's information pack offering them advice on ways to train for their first 3kmand 10 km runs. Representing Fitness First at the Dubai Marathon, members of the 'Running Club' will receive T-shirts and other goodies.

Mark Botha, Sales and Marketing Director, Fitness First Middle East, said: "Running in a group will break the monotony and help maintain the participants' motivation while expert advice and coaching will aid their training. Our support to the Dubai Marathon and the Running Club come as part of our commitment to adapt our offerings to ensure that members and the community at large look forward to fitness activities as events to enjoy."

Fitness First is dedicated to 'making the world a fitter place' with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes. For further details on Fitness First, call 800 FITNESS, visit www.fitnessfirst-me.com or log in to our Facebook page http://www.facebook.com/fitnessfirstme

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com