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Fitness First Middle East Launches 15,000 Sq. Ft. 'SportZone' in Dubai
Fitness First December 10, 2012
Premier Indoor Facility to Offer Array of Sporting Options

Dubai-UAE: December, 2012 - Fitness First, the world's number one health and fitness club chain and a franchise owned and operated under license by the Landmark Group in the MENA region, has launched 'SportZone' in the UAE with a 15,000 sq. ft. facility at the Fitness First Club in the Meadows Community that will offer sports enthusiasts varied activities.

Open to members and non-members, the unique environment will be home to the latest sporting programmes for adults and children. SportZone features three futsal courts and three indoor cricket pitches as well as two championship-sized courts for basketball and two for volleyball. The basketball courts will use the latest technology including an automatic drop down system and zone dividers.

SportZone will offer soccer and tennis coaching services for juniors, while the sought-after training expert Jawann Oldham Developmental Basketball Academy will also operate out of the dedicated area. Additionally, SportZone will host the Fitness First Sports Leagues for a variety of games such as futsal, basketball, volleyball and indoor cricket.

George Flooks, Chief Operations Officer, Fitness First Middle East, said: "Fitness First is excited to open up the SportZone, which is a new concept for Fitness First. In addition to recognising that fitness goes beyond the gym, we are aware that group sports can be a motivator for many individuals in addition to their regular gym activities. We were, therefore, keen to offer our members and the community an opportunity to stay fit and enjoy the experience of group sports with a top of the range sports venue. . We are confident that the facility will redefine the indoor recreational landscape in the UAE."

Fitness First is dedicated to 'making the world a fitter place' with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes. For further details on Fitness First, call 800 FITNESS, visit or log in to our Facebook page

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Manish Khanna,
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Dubai, UAE,
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