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Fitness First Launches Largest High Intensity Training Studio in UAE
Fitness First December 26, 2012
XFit Studio Opens at Dubai Knowledge Village Club
Popular Intensive Strength and Conditioning Programme to Push Fitness Levels to New High

Dubai-UAE: December, 2012 - Fitness First Middle East, a Fitness First franchise owned and operated under license by the Landmark Leisure and Hospitality Services Ltd, has launched XFit, the largest high intensity training studio in the UAE, at its club based in Dubai Knowledge Village.

Fitness First's initiative to introduce XFit reflects its focus on innovation. The style of training is similar to the circuit conducted during the successful Dubai Fitness Competition. Aimed at improving overall fitness, the intense strength and conditioning programme incorporates varied functional movements.

At the new XFit studio, core exercises will include Olympic lifting, barbell exercises, traditional gymnastic movements and body weight exercises to get individuals to achieve their maximum potential of fitness and endurance within the minimum time frame. It will be open for both Fitness First members and non-members. The new XFit studio is kitted out with 'Rogue' equipment, which is specially designed for such exercises.

George Flooks, Chief Operations Officer, Fitness First Middle East, said: "We are proud to establish our new XFit studio in the UAE, reiterating our commitment to continuously innovate our fitness solutions for our members and the community. The move reflects our keenness to closely monitor the market and identify emerging demands to proactively cater to customers who trust us with their fitness goals. We are confident that XFit will help push our members' fitness levels to a new high."

XFit is inspired by a training technique named Crossfit, which is the latest workout gaining immense popularity in the fitness industry worldwide. These workouts are typically short and intense, combining movements such as sprinting, rowing, jumping ropes, weightlifting, carrying heavy objects, and a mix of bodyweight exercises.

Fitness First is dedicated to 'making the world a fitter place' with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes. For further details on Fitness First, call 800 FITNESS (348 6377), visit or log in to our Facebook page

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040