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Fitness First Launches 'GX Pass' for Non-Members
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Fitness First Aug 16, 2012
Initiative Furthers Club's Aim to Engage Wider Community in Group Exercise Classes and Adopt Healthy Lifestyles

Dubai-UAE: August, 2012 - Fitness First, the world's number one health and fitness club chain and a part of the Landmark Group, has launched the 'GX Pass', a package that provides group classes to non-members.

Available for AED1,000, the new pass offers 10 group exercise classes with two free class passes. The booklets can be purchased at any Fitness First outlet across the UAE.

Extremely popular among female members of Fitness First, all group classes are conducted by qualified instructors and include Zumba, FUTURO TUFF, yoga, Pilates, body pump, body step, belly dancing, hip-hop, aqua aerobics and RPM.

The 'GX Pass' will meet the high demand for group exercise classes, which were previously only available to members. The new initiative will be of interest to those keen to adopt a fitness regime without enrolling for gym membership.

George Flooks, CEO, Fitness First Middle East, said: "Through the launch of GX Pass, we will actively engage with our non-members in the wider community to encourage them to try new approaches to fitness and adopt a healthy lifestyle. Fitness First is committed to innovation and we will continue to drive our mantra to 'make the world a fitter place' through our activities, programmes and initiatives."

With more than 24 clubs across the UAE offering state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes, Fitness First is dedicated to 'making the world a fitter place'.

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com