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Fashionable with a Cause - Being Human
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Splash June 14, 2012

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Charity, cause awareness and fashion all came together; as Being Human, a brand owned by Salman Khan, was launched across fashion labels Splash & ICONIC stores, in the Region. The brand which supports Being Human: The Salman Khan Foundation was unveiled in Dubai in a press conference held at The Address, Dubai Mall that was attended by Salman Khan along with the Being Human team and Raza Beig, CEO Splash & ICONIC.

Being Human was launched in 2007, when Salman Khan envisioned a concept that would support the underprivileged. The Foundation has a unique model wherein it is a lifestyle brand at the front-end and a registered charitable trust at the back-end, all royalties from the lifestyle brand go to support the twin causes of Education and Healthcare for the needy. Salman's passion, love and dedication for the brand ensures that he not only wears the product, but also signs off every style, which guarantees his connection with the customer and the product.

Speaking at the press conference, Salman Khan said, "We have had an overwhelming number of requests from the UAE asking us to launch Being Human clothing here. I am delighted that Splash and ICONIC will now make Being Human clothing available across the region. All fashion labels are about looking good, Being Human is also about doing good."

Talking at the press conference, Raza Beig, CEO, Splash & ICONIC, said, "Salman is a true cinematic and cultural icon who is loved equally for his movies and philanthropy. Being Human is an integral part of Salman's life as he is personally involved in building the brand and extending it to a collection that is hip, cool and funky - and one where the message stands out loud and clear. In Salman's own words, wearing Being Human means you "look good, do good" because you help people by the simple act of slipping on your clothes every day."

"The fundamentals of Being Human are very similar to those of Splash & ICONIC - affordable yet making a style statement, with the addition of a clothing line with a conscience. With the brand being available in key markets across the Region, we have strived to make Being Human reach the masses so that the cause is widely popularized. With our reach in terms of number of stores, we are giving every consumer an opportunity to be a part of the Being Human Foundation," he further added.

As part of the launch, Salman also visited the Splash store in Mall of the Emirates and ICONIC in Deira City Centre to meet and interact with his fans where he received a warm welcome from the people of Dubai.Raza Beig, also went ahead to thank Manish Mandhana, Managing Director, Mandhana Industries for introducing Being Human to the brand and actively promoting the launch.

The line-up will offer 29 options in t-shirts for men while carrying the signature Being Human tagline which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.

So all you fashion-savvy people, rush to your nearest store and get ready to rock the collection and support a cause while having fun with fashion!

Lama Tours was the official travel partner for the brand's launch in Dubai.

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com