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A Tropical Splash Fashion Paradise
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Splash March 26, 2012
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Splash celebrates the Region's biggest fashion party

FashionShow1_4.jpgThink tropical, think fashion and think carnival!  Celebrating 10 successful season's of the Splash Fashion Show,the brand hosted the region's biggest open air fashion party, the 'Splash Fashion Paradise'. A destination where only Fashion ruled, the shows were attended by 16,000 people including students, customers and bevy of media and VIP's.

Brimming with glitz, glamour and gloss, 65 models walked down the 40 meters long Splash catwalk, which was ruled by the Tropical. The collection presented was a mix of contemporary and traditional fashion statements that created a contrasting medley but still gelled beautifully on the ramp. Held at Al Badiya Golf Course, Dubai Festival City, the Splash Fashion Paradise was a place where styles never clashed and people were seen living side by side in perfect peace and harmony.

Speaking on the concept of Splash Fashion Paradise, Raza Beig, CEO, Splash & ICONIC, said, "The year 2012 is all about New Beginnings at Splash and with our 10th show we decided to transport people into a travel destination that was surrounded by cool blues, tropical sunshine and the serenity of life. We created the Splash SS'12 fashion extravaganza as a platform for consumers to experience new trends, tread unexplored fashion territory and immerse in cultural chic and discover the language of fashion."
 
FashionShow2_6.jpgTropical Luxe was the theme for the evening, where guests arrived dressed in the choicest and coolest of trends and looks. The show had 4 distinct fashion episodes to its credit and the finale for the evening was a stealer as Mrs. Renuka Jagtiani, Founder of Splash and Vice-Chairperson of Landmark Group along with Raza Beig, CEO, Splash & ICONIC walked the ramp amidst a display of fireworks.

Exploring the world of Splash Fashion Paradise where fashion ruled and everyone dressed by the laws of the land, this destination was a haven for consumers who were treated to an experience of new trends and a host of fun fashionable activities. Sectioned into East & West village, the areas were replete with interactive zones each themed differently. Featuring many sights and attractions including music & entertainment, quick bites, fashion kiosks, funky photo-booths, quirky lip tattoos, the zones kept the consumers regaled. From coast to coast, the destination offered the adventurous dresser a chance to experience style the way it was meant to be and went home with some stylish souvenirs.

Changing the line-up of shows this season; Splash hosted 2 shows with close to 6000 lucky visitors attending the Under 21 show and 10,000 attending the late night show. The Under 21, a pre-party sundown show was followed by the late night consumer and VIP show and the Paradise after party which was headlined by celebrated DJs like Kennedy and Danny Neville.


fashionShow3_3.jpgReplete with unique attractions but with a firm focus on fashion, the aptly named Splash Fashion Paradise was a Paradise of vigor, enthusiasm and freshness for fashion enthusiasts. The arena was replete with LED screens playing interesting videos from UMM, Lee Cooper, Elle, Being Human the international brands under the Splash portfolio. Interesting props like a wishing well and a speaking tree added to the fun, while consumers indulged in activities like portfolio shots at the ICONIC booth wearing quirky accessories, wall climbing at Kappa, rodeo bulls at Lee Cooper, won vouchers and gifts at various kiosks and finally relaxed at the Elle lounge.  Splash Fashion Paradise was a destination, where 12 Spanish dancers regaled the audiences along with human angels and stilt walkers.

The SS'12 collection presented on the runway drew inspiration from the world Aqua Mania, Out of the Blues, Survivor and Soul Searcher. Presenting a world of the choicest of trends coupled with the chicest of shapes that are classic yet bold and edgy, vivid prints, colours and designs, the well-researched Splash collection will be in stores starting now till July, 2012.


For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com