Oasis Centre Renews Strategic Focus to Reward Loyal Customers
Press ReleaseOasis Centre 31 July 2011
Oasis Centre, Dubai's friendliest mall, today announced the launch of its brand new initiative to offer double points to members of Shukran, Landmark Group's customer loyalty initiative, on purchases made at all partner outlets within the mall.
Commencing on 1 August, 2011, this initiative by Oasis Centre is in accordance with the mall's new strategic outlook, to engage customers more actively through direct channels, in addition to the conventional events and promotional route.
The exclusive tie-up with Shukran is the first in a series of similar initiatives by the mall, through which it endeavours to reach its loyal customers.
Neelesh Bhatnagar, Director - Oasis Centre, said: "Being a community mall, Oasis Centre has always concentrated its efforts on reaching out to customers. This tie-up with Shukran is a very significant one because over 60 per cent of our shoppers are Shukran card-holders. Through this initiative, we will help them get the best value for their money, at a mall which houses most of the Group's key stores."
"There is an excellent synergy between Oasis Centre's offerings and Shukran's strengths, which allow it to communicate with customers, based on their transaction history. Through a focused outreach to Shukran members who shop at Oasis Centre, we aim to concentrate only on customers who will find these offers relevant. By offering this benefit exclusively at Oasis Centre we aim to make their shopping experience more rewarding." added Bhatnagar.
Shukran has a member-base of over 800,000 active card-holders in the UAE and its partner outlets include Home Centre, Babyshop, Max, Splash, Shoe Mart, Koton, New Look, Q Home Décor and many others, which are amongst the anchor stores at the mall.
Vipen Sethi, CEO, Landmark Group said: "This initiative will make it doubly rewarding for customers to shop at Oasis Centre. They can avail Shukran points and benefits even during promotional periods, making it a further enticing proposition. Shopping at Oasis Centre with their Shukran card, will help customers maximise the value for their spends."
This tie-up will be fortified by adding a dedicated Shukran customer service desk in the ground level.
A mid-sized shopping mall managed by Landmark Group, Oasis Centre located on Sheikh Zayed Road houses a range of brands across categories, enticing customers with its key strengths such as convenience of shopping and excellent value-for-money and choice.
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