Media Centre

ICONIC makes a fashionable debut in KSA with stores in Riyadh & Dammam!
Press Release
Iconic 23 March, 2011
Riyadh: Located at the trendy Riyadh Gallery; Riyadh & The Mall of Dhahran; Dammam. Spread across a sprawling 40,000 sq.feet each, an enormous glass façade gives the passerby a glimpse into ICONIC. The new retail concept was unveiled by the creators of Centrepoint, which is part of the Landmark Group, one of the largest retail conglomerates in the Middle East and India. Aimed at becoming the region's trendiest fashion lifestyle destination for families, ICONIC boasts of dedicated spacious departments for Fashion, Accessories, Footwear, Kids wear, Gifts as well as Gadgets. The store will also feature a SOHO section that's full off quirky knick-knacks and gifts which will add an all new flavor.

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On entering the store the true philosophy of 'ICONIC' dawns. From visually stunning store design, a vast selection of trendy merchandise available in custom designed departments to the array of fun activities. It all adds up to a unique, visually exciting experience for the store visitor. The fashion section featuring over 140 brands is cutting edge; with a wide variety of niche and cult brands from High street to Bridge, available for the first time in Riyadh. The spacious departments allow consumers who usually shop at High street prices to trade up with ease, while the Bridge brands shopper may be pleasantly surprised on finding that perfect fit from within the pocket friendly high street collection.

Unveiling ICONIC Mr. Raza Beig, CEO of ICONIC, said, "ICONIC was conceived just a year ago in Dubai to change the face of the retail market, for the young at heart. Within a span of just one year, ICONIC has managed to become a lifestyle destination for youthful spirited individuals of all ages. ICONIC offers over 140 fashion & lifestyle brands under visually alluring store interiors. The aim is to provide the end customer complete unmatched fashion solutions with an experience that is unmatched. We are delighted to now bring this unique experience of shopping to the consumers in Riyadh."

A one-stop wardrobe solution, the various departments within the store form mini islands to give the customer a fashion offering that includes Denim, Trends, Formals, Boutique, Street/Sport/Beach and Intimates. The Trends section features the latest looks which are heavily influenced by the latest catwalk trends and which are updated every week. While the Boutique Section features a spectacular collection of embellished gowns, funky party wear and more. Unique to Iconic is the diffusion lines by renowned local designers which are available exclusively at Iconic's Boutique section. To complement the fashion section is a wide array of Footwear which is available for both Men and Women while the Accessories section is a haven for any woman. Showcasing high street to bridge brands Iconic is the quintessential place to shop for popular favorites like Diesel, Guess, Paul's Boutique, Lipsy, Trolley Dolly, Drama Queen, Philosophy among others. All this and more with prices that range from SR 15 to SR 2500.

ICONIC Kidz is another offering from this family lifestyle store. This section boasts of an eclectic mix of fashion brands inspiring new trends and styles for kids in the age-group 2-10 years. ICONIC Kidz is a treat for fashion conscious parents who take pride in dressing up their little ones in the latest trends.

Also unique to ICONIC is the SOHO style market which forms the spine of the store. Reminiscent of a flea market, the SOHO section is full of random, cheerful and fun knick-knacks. 'Soho' is about quirky gift items and unique packaging. The section appeals to all five senses and with the products constantly changing on a fortnightly basis you will be sure to come back for more. 

The launch campaign for ICONIC delivers the brand promise 'Fashion, Attitude and ...' in a multi-media blitzkrieg across radio, print and a robust outdoor campaign across the region. The store launch of ICONIC was unique and spectacular. Families in Riyadh Gallery were treated to a scintillating display of lasers & pyrotechnics that unveiled the logo, followed by entertainment that featured Arabic dancers, jugglers, henna and more.  

With an eye firmly on the future, Iconic is built on the time tested Landmark Group's promise of value. Truly a store for the family, ICONIC will be opening 2 more stores very shortly in KSA- at Sahara Plaza in Riyadh and In Mall of Dhahran in Dhahran. 

Brimming with unique products, promise and youth, this activity oriented mega-store promises an exciting shopping experience for families in Riyadh.
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com