Media Centre

Unleash the explorer within with Lee Cooper
Splash 2010
Splash launches its summer 2010 collection of the UK-based denim brand

Lee Cooper, the original European Jeans is all set to modernize the denim market with the latest range of comfortably stylish clothing apt for going out camping, safari or stepping in style on board a yacht. The range of this collection is all set to boost any Fashionistas credentials for the season.

The trends for this season focus on the confident fashion enthusiast who is willing to go that extra mile without compromising on the versatility and style denims offer. Lee Cooper, a staple in every Fashionistas wardrobe, offers four distinct looks for Summer 2010 starting with the 'Scouts of Honour' line which is inspired from boot camping scouts and guides. Badges, appliqués and scout uniforms details are primary elements of the line highlighting the mood for camping, back packing and exploration. Graphics on tees and shirts lend a sporty varsity look to the collection while utility trims add glamour.

The 'Camper's Tribe' line with animal and jungle inspired graphics is another distinct look this season. Antique metal trims, army tags, dog hooks infuse a sense of drama while a safari colour palettes of beige, olive and brown forms the perfect canvas for this line.

Dedicated to the pioneer spirit of old time cowgirls the limited edition 'Cowgirl' collection features must have rodeo inspired catwalk trends in a palette of beige, brown and blue denim. This women only line is aimed primarily at the fashionably adventurous woman.

Completing the range of looks this summer, Lee Cooper presents 'Grand Voyage' where the mood remains nautical. Navy inspired details with nautical inspired graphics are prevalent throughout the line while the palette is black, white, red and blue to compliment the nautical theme.

Specifically targeted at the discerning and adventurous, the summer 2010 Lee Cooper collection is now available across all Splash UAE stores.  
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040