Media Centre

UAE residents show support for 'Beat Diabetes' walk organised by Landmark Group
Press Release
21 May, 2010

Over 3000 people expected to participate

Over 3000 people have registered for the 'Beat Diabetes' walk in Dubai as the call for action against diabetes gathers momentum. Registration points across Home Centre and Centrepoint stores, as well as Oasis Centre, have witnessed significant levels of enthusiasm for the walk.

Renuka Jagtiani, Director, Landmark Group, said: "It is great to see that people are enthusiastic about the 'Beat Diabetes' cause. This is a good sign for our fight against diabetes; we urge everyone to come out on 13 November and join the collective action of creating awareness for this condition in the UAE and the world over."

Walkathons and other activities are being organised in more than 160 countries around the world on 14 November to commemorate the birthday of Fredrick Banting, who is credited with the discovery of insulin. The 3.1km walk organised by Landmark Group, in collaboration with the Dubai Sports Council, is scheduled for Friday, 13 November, commencing at Oasis Centre on Sheikh Zayed Road at 8am.

According to the Ministry of Health, diabetes related conditions accounted for 75% of all deaths in the UAE in 2008 and the treatment takes up over AED 0.5 billion of UAE's healthcare budget. The UAE is known to have the second highest percentage population of diabetes in the world. About 19.5 per cent of the UAE population is suffering from the condition and 50 per cent of the people with Type 2 diabetes don't know they have it.

Diabetes tests will be given free of charge at Oasis Centre on the 13 and 14 of November. The test centre will be operated by medical experts from Rashid Hospital and results will be instantaneous; people with signs of susceptibility to diabetes will be advised on how to seek further medical attention.

"We encourage parents to come with strollers for their children and generally have a great family time together as we join the international community to take a stand against diabetes," concluded Renuka.

About Landmark Group
Landmark Group was established in Bahrain in 1973. The company has successfully grown into an international retail conglomerate that encompasses a retail presence of over 13.4 million square feet across GCC, Jordan, Egypt and India. Today, the Group operates over 900 stores in 15 countries, with retail concepts and business interests that focus on delivering exceptional value to a wide customer base, made up of varied nationalities, cultures and economic profiles. Landmark Group employs more than 31,000 employees and provides a value-driven product range for the family through its core retail concepts: Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Home Centre, Q Home Decor, Max, Shoexpress, E-Max, and Landmark International, which franchises international brands such as New Look, Reiss, Aftershock and Koton. Expansion being at the core of its business philosophy, the Landmark Group has witnessed a consistent annual growth rate of 32% over the last 3 years. For further information, please visit

About Dubai Sports Council
The Dubai Sports Council, established in 2005 is the premier Sport's Governing Body in the Emirate of Dubai. Spearheaded by H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and the Chairman of the Dubai Sports Council; the Council has realized the importance to support Social Responsibility projects that give back into the community. Corporate Social Responsibility is vital to the Council to develop and sustain both sports and community development by creating a unique sport's community.

For more information, please contact Toju Ogbe
BPG Public Relations, Dubai
Tel: +9714-295 3456; Fax: +9714-295 1027

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040