Media Centre

SPAR India opens its first Hypermarket in Mangalore at the City Centre Mall
Press Release
SPAR hypermarkets 30 April, 2010
SPAR India opens Mangalore's biggest hypermarket, spread over an area of 44, 000 sq ft. on the 5th Floor of the City Centre Mall on K.S. Rao Road, one of Mangalore's busiest commercial areas. SPAR, the world's largest independent food retail chain has 13,785 stores across 37 countries with an annual revenue of 42 billion US Dollars. SPAR operates under a license agreement between Max Hypermarkets India Pvt. Ltd. & SPAR International.

SPAR brings a truly international shopping experience at Indian prices to customers. The aesthetics of this hypermarket is truly phenomenal. The systematically arranged sections at SPAR promise the customers an easy and hassle-free shopping experience. Extra wide aisles, super fast checkouts, escalators, travelators and elevators to enable trolley shopping throughout the store and to the car park are some of the distinguishing features of this unique store. 

With over 40,000 products to choose from, SPAR provides the widest range of quality and value-for-money products in the country. From fresh fruit & vegetables, meat, poultry & fish,  dairy products, ready to eat products, a live bakery, wines, beer and spirits, personal care, kitchenware, crockery, electronic products & IT accessories, kid's toys, apparel and stationery, FMCG foods and non foods as well as health and beauty, SPAR has it all. 

Speaking on the occasion, Mr. Viney Singh, Managing Director, Max Hypermarket India Pvt. Ltd, said "Through the introduction of such large format stores, we hope to take the shopping experience in India to a whole new level. At SPAR, customer satisfaction takes precedence over every other aspect. We would like to provide our customers with the best of services, coupled with value for their money, and make their weekly shopping an experience to look forward to." 

SPAR India benefits greatly due to its affiliation with both SPAR International and the Landmark Group. SPAR International provides expertise in the field of food retailing with best practices in designing and merchandising. The Landmark Group, whose stores are destinations for non-food retail, provides for superior sourcing and range of products. 

The SPAR Hypermarket at Mangalore guarantees to take the customer's shopping experience to an entirely new level. 

Freshness, Choice, Value and Service are the Brand Pillars of SPAR and form the core of SPAR's retail philosophy.

Choice - one-stop-shop for all consumer needs
SPAR has the widest possible range of products to offer to the consumer. Be it fruits & vegetables, meat, grocery, electronics, kid's products, personal and home care, travel items, accessories or magazines - all of it is available under one roof. 

The quality of the products and variety available in each section redefines industry standards. One can choose from over 25 varieties of rice, 35 varieties of cheese from various countries, 45 varieties of fish and 12 varieties of all major dals i.e. Tur, Moong, Urad & Channa. 

SPAR has one of the biggest magazine sections in Mangalore with over 300 national and international magazines. With SPAR in your locality you do not have to venture too far to satiate your needs.

The Hypermarket has some unique aspects not found in other stores. A special feel has been created at the centre of the 'Fresh 'area that will provide customers with the aura of a busy market. The food offerings at SPAR are largely for in-store refreshment - items that the shopper can indulge in while on a busy shopping spree. The concept counters help weary shoppers recharge with fresh juices, fruit salads, Indian sweets, ice cream and milk shakes that energise. Shoppers can also buy these items to take away. 

The SPAR Bakery allows shoppers to indulge in freshly baked breads, savouries, cakes, pastries, gateaux, tarts and much more as well as place orders for desserts and cakes for birthday parties. Customers can place their orders for cakes and pick them up once they finish shopping. The bakery range includes a very wide array of breads including health breads, cakes and pastries both with and without eggs as well as desserts which include gateaus, trifles and mousses at very reasonable price points. Photo-printed cakes are a first in the country - actual photos of images of loved ones or cartoon or children's story characters can be printed on a special icing sugar edible sheet for a cake that is completely original!

Fresh - 18 hours from the farm to your doorstep
The fruits and vegetables at SPAR are directly procured from the farms and maintained at the desired temperature to preserve quality, freshness and retain nutritive value. To ensure day-long freshness and quality of the highest order, SPAR uses its in-store state-of-the-art technology. SPAR maintains strict international standards in sourcing the non-vegetarian items. The fish counter at SPAR offers a wide range of sea as well as fresh water fish that are cleaned and cut to customer specifications and then packed in ice thus ensuring freshness till the customer's doorstep.

Freshness is one of the most important aspects that shoppers look for in every product they buy and the emphasis that SPAR places on the same is unparalleled. SPAR, in fact, plans to bring in value to the consumer by increasing the number of fresh lines across its food and beverage concepts. 

Service - an experience that will bring you back to SPAR
SPAR assures its customers world-class service. The store has been designed in collaboration with design team from SPAR International keeping the experience and convenience of the customers in mind.  Wide aisles for easy trolley movement, high ceilings which give an airy and open ambience, 31 tills for fast billing and packing, the token system at the fish counter for streamlined orders as well as separate billing at the non-vegetarian counters keeping in mind the sensitivities of the beliefs of varied individuals. 

The store also has several customer service representatives per square feet to help shoppers. The loose grains and private labels sold at SPAR are HACCP (Hazard And Critical Control Point) certified, this emphasizes on food safety. Though the store has an international feel, the offerings are sourced keeping in mind the shopping requirements of the local population, so as to provide familiarity and comfort to its shoppers.   Therefore, from rice and dals to papads, pudis and pickles, the ranges are varied to cater to all regional tastes. 

Value - budget prices and great value for your purchase 
SPAR provides the best value for money through its various deals. Take for example the 'Best Deal' promotions- these offers number about 500 fortnightly and give customers some of the best bargains going up to almost 75% off. These are the best in class vis-a-vis competition.

The other value additions that SPAR offers are the Every Day Low Price (EDLP) items- SPAR identifies the brand/products which form an integral part of the customer's shopping baskets and maintains them at the lowest retail price throughout the year. More than 150 essential grocery items are maintained at EDLP prices. This offer is a result of SPAR's customer need analysis expertise over the last 36 years.

Customers can also benefit by becoming members of The Inner Circle Loyalty programme from which customers can earn and burn points at any of the Landmark Group's store formats. 

SPAR at Mangalore is a "one stop shop", making shopping convenient and quick for its customers while providing a world-class shopping experience at extremely competitive prices.

Concern for the Environment. 
An important CSR initiative that SPAR India has taken up for the cause of reduction in the consumption of plastic bags to help the environment is the introduction of Oxo-biodegradable bags at all SPAR India stores. With this initiative, SPAR India hopes to raise awareness of the need to manage plastic disposal in a scientific but eco friendly manner.

About SPAR India:
Spar Hypermarkets and supermarkets in India is the result of a license agreement between the Dubai based Landmark Group's Max Hypermarkets India Pvt. Ltd. and Spar International. Spar is the world's largest independent food retail chain and is present in 37 countries with 13, 785 stores and a turnover of 42 billion US Dollars.

Max Hypermarkets is responsible for the entire business operation - from capex outlay to day to day operations. Management control also rests with Max Hypermarkets. Spar provides knowledge transfer and brings with it best practices in international retailing and technical expertise to ensure that the brand is being accurately represented, whilst ensuring that the local partner retains their financial independence to deliver the best solution in each market. Spar International will play an integral support role in the development of the hypermarket format in India. 

Spar currently has three stores in Bangalore and one in Hyderabad. Shoppers have the option to choose from a wide variety of quality products in every possible category of products. Between the four stores, SPAR serves 4 million customers annually.

About Landmark Group:
The Landmark Group, founded in 1973 with a single shop in Bahrain has grown into one of the largest retail organisation in the GCC. 

The Group entered India in 1998 and as of June 2007 the group has 50 stores across India, in the form of Lifestyle, Home Centre, MAX, Fun City food courts and international franchise brands stores. 

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com