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Lifestyle launches latest home fragrance brand Wax Lyrical
Lifestyle April 12, 2010
Wax Lyrical for months with the New Simply Soy and Equilibrium Collection Simply Soy Collection

Pure simplicity is at the heart of this beautiful range. We have chosen and blended essential oils from around the world to create eight unique super fruit fragrances.

We have sourced our oils from fruits and berries, which have been used for centuries to promote health and well being. The intense aromas produced by the oils will uplift and energise as well as provide an inner soothing and calm.

Because we care about our environment, we are constantly improving our production techniques. We do not use any synthetic colours or dyes, the wicks are made from natural cotton and are lead free, while the packaging has been kept to a minimum and is recyclable.

What is soy bean wax?

Soy bean wax is a vegetable wax made from the oil of the beans. After harvesting, the beans are cleaned, cracked, de-hulled and rolled into flakes and hydrogenated. The hydrogenation process converts some of the fatty acids in the oil from unsaturated to saturated. This dramatically alters the melting point of the oil, making it more solid at room temperature.

Fragrances Available under Simply Soy Collection
Blueberry & White Tea

Mouth watering ripe blueberries with a green leafy aroma of refreshing white tea on a mysterious musky base.

Mangosteen & Blackcurrant

A delicious mix of energizing Asian mangosteen and hedgerow blackcurrants sprinkled with warming vanilla.

Goji & Rasberry

Sparkling sensations of goji berry and ripened raspberry, sweetened with a touch of crystallized sugar.

Yuzu & Noni Berry

Fresh Asian yuzu fruit entwines with uplifting exotic berry and a hint of warm spice.

Equilibrium Collection

Be balanced and awaken your senses with our Equilibrium range. Equilibrium is essential to our health and well-being, inspired by the calm of a spa atmosphere.

The Equilibrium Collection has combined some of nature's creamy soy wax blend that will capture your senses and help to restore your spiritual well-being. Each fragrance is gently infused with essential oils.

Fragrances available under Equilibrium Collection

Escape to your favourite place with vibrant notes of water lily, lotus, juicy tangerine and crisp lemon


Refresh your senses with vibrant grapefruit, lemon, bergamot and hints of zinghy lime.

Chill Out

Chill out with the calming fragrance of pear, plum, peach, soft patchouli and chamomile.


Unwind with the soft spicy notes of clove, cinnamon, geranium and honey

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040