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Landmark Group to unveil ICONIC, a trailblazing retail concept
Press Release
Iconic February, 2010
First of its kind fashion - lifestyle solution in the Middle East

Landmark Group, one of the largest retail conglomerates in the Middle East and India, announced the imminent launch of a brand new fashion concept that is poised to revolutionize the retail landscape in the region. ICONIC is a 70,000 sq ft sprawling fashion store strategically situated in Deira City Centre, Metro Entrance, offering consumers several choices in fashion, beauty, footwear, music, gadgets and gifting, under one roof.

Set for launch by the end of February, this brand new store will be located in close proximity to the metro station at Deira City Centre. Speaking on the occasion, Micky Jagtiani, Chairman, Landmark Group said; "Landmark Group has always strived to deliver the best of worldwide trends in the Middle East. This time round, we have emerged with a completely novel and revolutionary retail concept. ICONIC, adds a new dimension to our offerings, an extra edge to our retailing credentials."

Raza Beig, CEO of Splash and spearheading brand ICONIC, added "ICONIC is all about creativity and offering our consumer a memorable experience. Our team is working towards building a store which will have unique features and interiors that are extremely high in visual merchandising treatments. The distinctive SOHO style market and several other innovative aspects will add to the overall novelty factor in the store. ICONIC will offer over 200 fashion and lifestyle brands and will also feature a strong leisure and entertainment component including spa and salon along with a café and restaurant. All this and more, ICONIC is set to live up to its aim of becoming the trendiest destination for the youth."

Currently, work is underway round the clock and the new store is poised to open on February 25, 2010 to coincide with the last week of DSF.

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com