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Landmark Group forays into Hotel Industry with the launch of Citymax Hotels
Press Release
Citymax Hotels 20 April, 2010

Targets mid-market segment for business and leisure travellers

Landmark Group, one of the region's largest retail conglomerates, today announced its foray into the hotel industry with plans to launch Citymax Hotels, targeting the mid-market hospitality segment.

The Group plans to open three hotels in the UAE before end of the year; the first Citymax Hotel opens in Al Barsha on May 3 2010, while the properties in Bur Dubai and Sharjah will follow later in 2010. Each Citymax Hotel will be conveniently located with easy access to malls and other prominent locations in Dubai and Sharjah.

"The success of Landmark Group is mainly hinged on delivering exceptional value to our customers - it is about offering the best products at the most affordable prices. It is the same principle that will distinguish Citymax Hotels as the first choice among its contemporaries in the UAE," said Micky Jagtiani, Chairman of Landmark Group.

Once operational, the Citymax Hotels will be ideal for a variety of guests, ranging from group of business travellers, families, or just a group of friends dropping in for an exciting dining experience.

Michael Weyland, General Manager of Citymax Hotels, said: "The luxury end of the hospitality industry is saturated in Dubai, but the options for top quality, yet affordable mid-market hotels are limited. Due to the economic downturn, mid-market hotels are gaining increasing importance and popularity. We strongly believe Citymax Hotels is well positioned to offer a more cost-effective option, without compromising on comfort and customer satisfaction."

The Citymax Hotel in Al Barsha offers 378 rooms comprising 294 double rooms, 56 single rooms, 2 rooms for the disabled, 14 interconnecting double rooms and 12 interconnecting twin rooms. The hotel comes with a stylish and cosmopolitan lounge bar in the lobby and an all-day buffet restaurant serving international dishes for breakfast, lunch and dinner.

There is also a 24-hour coffee shop with a convenience store, in addition to a music bar and grill with live music and DJs to keep guests entertained. For guests looking for recreation, Citymax Hotels offers a fully equipped gym and a roof top swimming pool with magnificent view of the city.

Landmark Group has successful brands like Home Centre, Babyshop, Splash, Emax and Centrepoint in its portfolio. The Group recently announced a plan to invest about USD 150 million in expansions over the next 3 years.

About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 900 stores encompassing over thirteen million square feet across Middle East, India, Egypt, Turkey, Yemen and Pakistan (franchise operation).

Landmark Group employs more than 31,000 employees and provides a value-driven product range for the family through its core retail concepts: Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Iconic, Home Centre, Q Home Décor, Max, Shoexpress, E-Max and Landmark International, which includes franchise international brands such as New Look, Reiss, Aftershock and Koton.

Besides retail, the Group has also diversified in the leisure, food and hospitality segments with Fun City, Gourmet Station, Spaces, Citymax Hotels and Foodmark, the restaurant division which includes franchise brands like Mango Tree, The Meat Company, Carluccio's, La Gaufrette, Bazerkan and Ushna.

The Group recently opened 21 stores and 3 restaurants at the Mirdif City Centre in Dubai, encompassing a retail area of over 300,000 sq. ft.

For more information, please contact Toju Ogbe, BPG Public Relations for Landmark Group, Dubai
Tel: +9714-295 3456; Mob: +971-50 1045 113; Fax: +9714-295 1027
E-mail: toju@batespangulf.com

For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com