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Iconic hosts its first ever Fashion Show at Dubai Fashion Week
Press Release
Iconic April 4, 2010
Drama and exaggeration underlines the Iconic Image

Iconic blazed a new trail of glamour by showcasing an electric mix of fashion brands at the Iconic show during Dubai Fashion Week. This fashion show comes just after the high-profile launch of the concept a few weeks back at Deira City Centre. The show saw 21 top models scorch the ramp of the Godolphin Ballroom of Emirates Towers on the 4th of April.

Iconic, the Co-sponsor for Dubai Fashion Week Autumn/Winter 2010-11, showcased a collection of their most stunning pieces from the brand's portfolio of over 130 fashion brands for men and women. The show stood out as one of DFW's most versatile showcases with a range that was dynamic and high on drama. The catwalk came alive with the very best of Iconic's varied categories including the casual line of denim, street, sports, beach to the more elegant boutique and formal outfits. Adding to the fun was an eclectic mix of color showcased through key pieces from Iconic's much talked about trend section. Most striking were the pieces accessorized with oversized gadgets and gizmos taken from Iconic's Soho style market which has already become a consumer favorite. All outfits were complimented with footwear and accessories available at the store. This well presented and diverse collection served to emphasize the range of high-street and bridge brands available which further illustrates how accessible the store is for customers looking to trade up or down the price scale.

Mr. Raza Beig, CEO of Splash and ICONIC, added "This collection represents the vision of Iconic to be a one stop shop for the trendy and young-at-heart. With over 200 fashion and lifestyle brands, the offering available to the consumer is vast and varied as was seen by the outfits we showcased today. Ever since the opening, Iconic has gained universal acclaim and praise and we are confident that tonight will cement our unique image in the minds of Dubai's fashion lovers."

In addition to apparel the Iconic store in Deira City Centre houses a wide array of Footwear for both Men and Women and a massive accessories section of 2000 sq ft. Adding to the lifestyle offerings in the store, Iconic also features a one of a kind SOHO style market full of random, cheerful and fun knick-knacks with everything imaginable from gifts, stationery, music, art, funky household items and books. Iconic also brags a complete beauty section with cosmetics, fragrances, skincare, haircare, nailcare, bath/body products, a top of line spa and salon 'Spaces', an electronics section called 'Gizmoz' and two restaurants 'Wild Ginger' and 'Bite' that gourmet enthusiasts can choose from.

This fashion show at DFW proved that Iconic is unique not just as a concept but also in product offering. Get your pick of the best pieces that are all available in store now.
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com