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ICONIC, first of its kind retail concept makes debut!
Press Release
Iconic February 25, 2010
Landmark Group showcases it's much awaited fashion-lifestyle megastore

Located at the mouth of the metro station at Deira City Centre, the enormous glass façade gives the passerby only a glimpse into Iconic, the new retail concept by Landmark Group, one of the largest retail conglomerates in the Middle East and India. It is only when you enter the store, does the true philosophy of 'ICONIC' dawn on you. Everything from the multitudes of LED screens, the vast selection available in each of the custom designed departments, the stunning campaign images, the array of fun activities, even the sheer size and feel of the store is truly...Iconic!

Aimed at being the region's trendiest destination for youth, the entire fashion section of over 130 brands is cutting edge; with over 70 niche and cult brands from High street to Bridge, available for the first time in the UAE. The spacious departments allow consumers who usually shop at High street prices to trade up with ease, while the Bridge brands shopper may be pleasantly surprised on finding that perfect fit from within the pocket friendly High street collection.

Unveiling the Brand, Mr. Vipen Sethi, CEO, Landmark Group said "ICONIC has been conceived to change the face of the retail market, for the young at heart. A never before lifestyle destination, it adds a new dimension to our offerings and a sharper edge to our retailing credentials as it caters to the untapped youthful spirit in individuals of all ages."

Mr. Raza Beig, CEO of Splash and ICONIC, added "Over 200 fashion & lifestyle brands among visually alluring interiors etched with drama and creativity, ICONIC is the vision of our Chairman Mr. Micky Jagtiani. Our aim was to provide a youthful destination with multiple offerings from fashion to gourmet, beauty to gizmos; in short ICONIC is a complete fashion lifestyle experience. We are confident that for a variety of people across all ages, ICONIC will become an expression. We are extremely proud about the fact that ICONIC is one of its kind, and confident that it will provide our consumers with a unique experience."

A one-stop wardrobe solution, the various departments within the store form mini islands to give the customer a fashion offering that includes Denim, Trends, Formals, Boutique, Street/Sport/Beach and Intimates.

The Trends section features the latest looks which are updated every week while the Street Section, a first of its kind offering in the region features pieces heavily influenced by the young, vibrant street culture, music and attitude. Unique to Iconic is the diffusion lines by renowned local designers such as ESSA, Meher and Riddhima that are available exclusively at Iconic's Boutique section. A wide array of Footwear is available for both Men and Women while the Accessories section boasts an area of 2000 sq ft and is a haven for any woman. Showcasing high street to bridge brands Iconic is the quintessential place to shop for popular favorites like Diesel, G-Star and Lee Cooper as well as new market entrants like Paul's Boutique, Lipsy and Religion among others. All this and more starting at AED 15 to AED 2500.

In addition to Apparel, Iconic has a complete beauty section with cosmetics, fragrances, skincare, haircare, nailcare, bath/body products and a top of line spa and salon to pamper you after a hard day's shopping. The electronics section of Gizmos is a techno-heads sanctuary with a gaming zone and vast collection of must have gadgets.

Also unique to Iconic is the SOHO style market which forms the spine of the store. Reminiscent of a flea market, the SOHO section is full of random, cheerful and fun knick-knacks. 'Soho' is about quirky gift items and unique packaging. The section appeals to all 5 senses and with the products constantly changing on a fortnightly basis you will be sure to come back for more.

Gourmet enthusiasts will surely look forward to 'Wild Ginger' the Pan Asian restaurant to experiment with the varied menu while the ones on the move can satiate their appetite with 'Bite' a food on the move restaurant which is open even for breakfast.
With an eye firmly on the future, Iconic is still built on the time tested Landmark Group's promise of value. Truly a store for anyone, Iconic is brimming not only with unique products but also with promise. An activity oriented mega-store that is sure to change how we shop in Dubai.
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
manish.khanna@landmarkgroup.com