Media Centre

Emax Talking Millions in Gitex Shopper 2009
Press Release
Emax October 17, 2009
Emax, one of the fastest growing Electronics Retailer in the Middle East, has taken a huge stride this Gitex Shopper and promises huge extravaganza offering millions worth of prizes.

In its third year of participation, Emax has consolidated its presence in the main Central hall at Gitex Shopper and would be retailing all major IT & Electronic brands from its stand. At Emax, customers will have a choice of comparing from vast range of brands across all product categories. Highlight at this year's Gitex event is the pre-launch of Windows 7 enabling shoppers to purchase laptops with this latest operating system even before its worldwide launch on the 22nd October.  Emax has lined-up the largest range of computers loaded with Windows 7 across all major brands including - HP, Acer, Toshiba, Dell, LG, Samsung, Sony Viao, Lenovo etc. Like last year, Emax would also display the famous LCD wall that has remained a prime centre of attraction for all the visitors. 

Emax at shopper has grown significantly year on year and in its 3rd year the promotion plans are extremely aggressive towards achieving high double digit growth rates. The promotions this year is built on 3 strong pillars unmatched in the market. 

To start with, Emax will be offering very meaningful and sensible bundle offers /free gifts on every purchase.  Emax has lined-up exciting bundle offers to select from depending on the value of their purchase. The free gifts range from Mobile Phone, Photo Frame, External Hard Drives, Free shopping Vouchers etc.   In total, a million dirhams worth of free gifts would be up for grabs.

Secondly a whopping 2 million Emirates Skywards Miles will be given away through 5 daily raffles of 50,000 miles each  This equates to  an amazing 40 return Air tickets to London.   This would apply on every purchase over a certain minimum value   On Emirates, customers will have a choice to fly to over 100 destinations across the globe on this prestigious & award winning Airlines.
The third pillar of our promotion will be FREE 3 year warranty on all LCDs & Laptops purchased during Gitex Shopper. This would not only be a 1st in the market but something we believe the customer will appreciate and value, since extended warranty adds peace of mind and reaffirms belief on the quality of the product.

Also we will welcome our loyal Airmiles customers with twice the normal rewards by offering double Airmiles in addition to having the unique benefit of instantly redeeming their miles for free purchases at our Gitex stand in the Central hall.  Emax is the only Electronics retailer where Airmiles customers earn points on every purchase apart from enjoying Instant redemption of their accumulated points for Free Shopping.

Emax has been aggressively expanding across the region and is recognized as one of the strongest Electronics Retailer in the GCC. Emax has presence in UAE, KSA, Oman, Bahrain & Qatar and would soon enter Kuwait. Emax has pioneered the large format retailing concept in Electronics following the footsteps of its parent company, the Landmark Group. Emax launched the largest Electronics store of Dubai earlier this year at Oasis Centre on Shk. Zayed Road which has already received astounding success and appreciation.

Says Neelesh Bhatnagar - CEO of Emax "The Road to Success is always under construction" and we would continue to take all major initiatives for our discerning customer.
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040