Media Centre

Autumn Winter Launch
Shoe Mart September, 2009
This season Shoe Mart has unveiled pieces with touches of folk, asymmetrical and retro lines. The adornments in design and sober themes serve as an inspiration by way of a mix of collaborative styles. Folk Boho, Preppy and Rock Chic glide us through the 80's journey in its collection.

The Folk Boho theme brings out detailed lacing, studs and fringes that make a strong fashion statement. Brogues are in vogue, a trendsetter for patchwork this season. Short Pixie and slouchy pirate boots are key looks. Paisley and art deco prints on lace fronts and dolly shoes outshine in warm colors with highlights of teal, suede reds and mystique purples. The men's collection encompasses the retro theme with rugged washed finishes on boots, and biker mayhem on buckled shoes. The shoes which come in colors of browns, blacks and washed out connotations are made from soft patent leather and rubber soles 

Playfulness arrives with the Preppy theme this winter. A blend of British inspirations and symmetric designs with inspirations from structured silhouettes and ballet pumps, checkered lines and prints of school uniforms on shoes; are all set to display casual chic. Lots of tartan and Nylon-highlights of patent are the key looks designed onto square toe shoes. Don't miss out on the crepe outsole which is lovely to wear on wedges and sporty flat casuals alike. The men's shoes in this range feature classy converse shoes in metallic pinks, silver and whites. The range also features leather flats with eclectic detailing and distinctiveness

Unleash the hippie in you with Rock chick chic! Heavy craftsmanship comprising studs and zips define key looks for this line. Caging being the strongest look in this trend the fabrics used are hi-shine metallic colors like gold, pewter and bronze paired with patent highlights. The heels and platform shoes are perfected with contemporary details. This collection has styling options that consist of beautifully trimmed ballerinas, funky gladiators and elegant platforms. The men's shoe assortment features sport shoes, leather slip-on's and buckled balmorals to fit every occasion

And finally the 80's revival echoes bygone inspiration with neon colors, glam two tone sequins and mixtures of material which are spotted on pumps, peep toes & concealed platforms. Shiny Disco shoes in dazzling gold, black shimmer and metallic silvers are set to illuminate shelves across all stores.

The Shoe Mart Autumn/Winter Collection brings this seasons looks to suit every occasion with harmonizing accessories to match every design 
For media queries, please contact

Manish Khanna,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040