Relevancy is most likely to be achieved when your social media followers are supporters of your brand., These are the people who have experienced your product, or service, and can do justice to the overall engagement of the brand. However, many brands still fail to understand this aspect of social media.
Here's how companies can improve the relevancy of their social media output:
- Never run ad-hoc contests where there is no offline and online integration
- Never give away prizes and rewards for free
- Always use clear tracking tools such as Google Analytics and Click Analytics or rather use a campaign monitoring tool
- Always use third-party applications to run campaigns
- Always keep track of you audience on Facebook/Twitter and try to relate to your target audience
- Always keep a check on your demographics. Usually, followers from distant countries where your business doesn't operate won't be following you on Facebook/Twitter. However, there are some exceptions.
Another way of achieving relevancy is to integrate your social communication within your print communications, website, emails and offline touch-points. Social media can be integrated into your company's in-store communications, at reception, within restaurants and hotel rooms, and even on your organisation's email signatures.
How you communicate your social media presence is equally important. Whenever, you mention your brand's Facebook or Twitter presence, don't just say "follow us on Twiiter" or "join us on Facebook". These statements never communicate the end objective of the brand to the consumer. In fact, messages like "to know more about fashion tips & trends: participate on Facebook: (Link goes in) or share your queries with us on Twitter @brandname are much more effective.
Always make it as easy as possible for your customers to follow or engage with your brand. Make your social media channels easy to join and promote them in the right places. Properly promoting your social media output will help you achieve your end objective and generate a relative return on investment (ROI).
Here at Landmark Group we have our fair share of workplace stress; it's unavoidable. Thankfully, our holistic health experts at Balance 360 tell us there are sustainable alternatives to managing it, and one of the top things they recommend is yoga.
Yoga is an effective method of reducing stress, decreasing anxiety and improving physical health. It also helps to improve concentration and allows us to cope better with the demands of our daily lives, giving us a better perspective on personal and professional issues. A regular yoga practice boosts immunity and energy levels, reduces the likelihood of need for sick leave and makes us calmer, healthier, more positive and more productive.
Sounds fantastic, right? But putting theory into practice is usually the tricky bit, so here are some practical tips on how to incorporate yoga into your everyday life.
- Just 60 minutes a week is enough. You don't have to change your entire lifestyle to get healthy - even one hour of yoga a week has been shown to be effective in managing stress, fatigue and chronic illness. It's okay to start small, but start.
- Get a yoga buddy. Sign up for a class with a friend or colleague from work - it's more fun to do it together, and you're less likely to skip class.
- Find a class close to work or home. That way, traffic, travel time and inconvenience are less viable excuses to not go to class.
- Take yoga 'micro-breaks' at work. Ask your instructor for simple yoga exercises you can do on your own, and take mini-breaks from your computer or in between meetings to do them.
- Ask about employee wellness programmes at your workplace. Find out whether your company has a link with a local gym or wellness centre that offers yoga classes.
- 'Trade up' activities. Don't think of yoga as 'yet another activity' to add to your already-packed schedule. Substitute part of an existing activity you can do less of (e.g. watching TV, poking friends on Facebook) with something you'd like more of (e.g. yoga).
- Get your family involved. If your days off are reserved for time with your family, why not sign up for a yoga class together? Look for child-friendly yoga classes if you have kids - it's a productive way to spend time together and encourage preventive-health habits in your kids.
- Shop around for a yoga class you enjoy. You're more likely to stick with a yoga class that's enjoyable. Instructors and class styles vary - try out a few and you're sure to find something that's fun for you.
Today's lifestyle comes loaded with a number of medical challenges arising from poor eating habits, long working hours and high stress levels. Meeting these challenges is not just about dispensing medication, but understanding and empathizing with patients, just like a traditional family doctor would.
Realizing this, we at Landmark Group launched iCARE Clinics to promote individualized quality healthcare in the UAE. iCARE Clinics is a one-stop family care centre catering to all primary healthcare needs in a friendly, warm environment. Our team of doctors, nurses and technicians provide easy-access medical expertise 365 days a year in areas including paediatrics, obstetrics/gynaecology, internal medicine, dentistry, radiology, pathology and family medicine, as well as general practitioner (GP) services.
It's always been our philosophy to provide exceptional value to our customers, and this venture proudly upholds that standard. We opened our first clinic recently in Dubai at the Oasis Centre mall on Sheikh Zayed Road, followed by a second clinic in Discovery Gardens. Over the next 2-3 years, we plan to establish twenty iCARE Clinics across the UAE.
Nothing is more important than your family's well-being, and we're here to support it. Here's to your good health!
Raza Beig was a regular college graduate
with no special degrees or fancy qualifications.
A chance newspaper advertisement during a difficult personal time, a meeting with Landmark Group CEO Micky Jagtiani and some inspiration from Mother Teresa - along with dogged determination and hard work - saw him rise to become CEO of Splash and ICONIC, two of the Middle East's most illustrious fashion brands.
An incredible walk from store room to board room was the path for Manu Jeswani, now CEO of successful footwear brands Shoe Mart, Shoexpress and Shoe Mart International. His ability to listen to opportunity when it knocked, along with priceless insights from Mr Jagtiani, put him on the fast track to success, a journey he still finds unbelievable, even today.
These are just two of the many passionate people at the heart of Landmark Group. Watch their inspiring stories in the video below:
Landmark Group's outlets across the UAE invited customers to donate as little as AED 5. This small amount can help support the entire spectrum of diabetes management for an underprivileged child for a day, including medication, tests and diabetes education.
Although each brand and store had a considerable impact on the success of the campaign, the Centrepoint store in Bawadi, and the Babyshop store in Korfakkan, stood out as the top performing outlets. Centrepoint Bawadi raised the most funds, while Babyshop Korfakkan had the highest customer-to-donation conversion rate.
Congratulations and sincere thanks are in order as we continue in solidarity to do our part for an issue that's close to our hearts.
We may all breathe, but do we breathe well? Take a few seconds to observe your natural breathing pattern. Do you breathe through your nose? Is your breath deep, slow and long?
Do you inhale and expand your chest and abdomen? For most of us, the answer is probably "no".
From a yogic point of view, breathing correctly is of supreme importance. Doing so helps us lead a life virtually free of stress and disease. The benefits of good breathing include:
- Adequately supplying oxygen to vital organs, which is essential for the efficient functioning of the brain, nerves, glands and internal organs. An improper supply of oxygen causes, degeneration of vital organs, mental sluggishness, negative thoughts and depression, and eventually affects vision and hearing.
- Naturally expelling waste products and toxins from our body.
- Rejuvenating the skin and preventing premature ageing.
- Improving lung capacity, thereby relieving respiratory problems.
- Producing internal heat through specific yogic breathing exercises to increase metabolism, improve digestive function and burn fat.
- Cooling the body with other yogic breathing techniques to maintain body temperature during summer.
- Preventing the entry of pathogens and dust into our respiratory passages by breathing through the nose.
Try turning your attention to breathing better in your daily life and when you exercise - you might be pleasantly surprised by the results. Breath is life, and good breath is good life.
Businesses have always depended on proven, measurable marketing methods, which is one reason why some marketers are skeptical about social media. I have a different perspective.
I see now that most of the social media platforms are exploited as just an additional communication channel. Social media is too often explored just for the sake of exploring and there is no clear attention or importance shown towards it, but what if we establish clearly measurable metrics for social media, which is worth taking seriously.
That aside, lets remember that social media is the only platform that breaks the long-standing wall between companies and their customers. How can this platform be considered to be just an additional communication channel?
Beyond its fundamental importance to communicate with customers, we can measure its effectiveness by using it as the sole source of some offers. All you need to do is make some of your communication only through Facebook or Twitter and track the responses. You will be able to measure your social media success with ease and achieve much better results than you'll get from larger marketing spends.
While there is no fully structured
way to do social media, which is still very new compared to other types of media,
it shouldn't stop us from forming structured processes as we move forward and
learn from our efforts. There's a lot to be gained - and a lot of your
competitors are creating social media success stories.
Healthy eating and regular exercise are two
of the most important considerations for your overall health. They're like two
sides of the same coin: if you don't eat the right amount of healthy food, you
won't have enough energy to exercise. Without exercise, you run the risk of
developing high cholesterol, obesity or any number of other modern lifestyle
disorders that are so prevalent.
Over-exercising, on the other hand, can lead to injuries (thus disrupting our regular exercise routines). Excessive eating or craving sugary foods or junk foods can result in vicious cycles of guilt/shame and indulgence/punishment.
For many of us, striking a healthy balance
between diet and exercise can be a challenge. Enter yoga: its regular practice
not only brings physical benefits, but also helps balance our emotions, keeps
us grounded and virtually eliminates stress. It is rigorous enough to yield
tangible results, yet gentle enough to be practiced every day.
Combined with Ayurvedic concepts of the trigunas and tridoshas (bio-energies), yoga also helps us have a better attitude towards food. It teaches us that the cause of most disease is through under- (ajjeranatvam), over- (atijeeranatvam) or incorrect (kujeeranatvam) digestion. We also learn about our approach to food, the kinds of foods that suit our specific body type and the importance of timing and moderation in diet. In time, yoga reduces harmful cravings in the body, which makes a healthy diet more enjoyable.
Overall, yoga offers a sustainable,
holistic solution to the problems associated with balancing diet and exercise.
A combination of modern nutrition, yogic practice and Ayurvedic thought can do wonders
for our health and longevity - and there's no better time to get started than
Have you experienced better health through yoga? Share your experiences with us here.
Following the Web Team's recent successful launch of the new Babyshop site, we are delighted to announce yet another addition to our online portfolio -- the much anticipated new website for Lifestyle, one of Landmark's most dynamic concepts.
Specialising in fresh and contemporary home décor, designer furnishings
and personal accessories, Lifestyle
is a brand that fashion-forward consumers, and women in particular, trust and
Our focus for the new site was on creating a user-friendly experience, that is easy to navigate, has clean design and clear labeling. One key challenge was to create an online personality that represents what Lifestyle is all about, as it's important to retain the look and feel of the off-line stores to some extent, so that existing Lifestyle customers can associate with the new web presence.
As with our other successful site launches, this adventure began with an immersion session that allowed the team to get a feel for the brand. We visited the flagship store to study the diverse product range, look at the store layout, observe the types of customers shopping in the store and gain an understanding of the key similarities and differences with their competitors. Our observations were then put into our creative blender, ideas were tossed around, and out came a workable structure or framework for the site and some great looking designs. Add some creativity, a lot of hard work and careful planning, and the net result is a great looking website. Don't take my work for it, see for yourself:
As a relatively new member of the Web Team - I'm now entering my third month - it's a great feeling to get my first project delivered to the launch deadline. Having produced 100's of websites in my career, this one is special as it's the first I've worked on outside of the UK. Like all projects, we've faced challenges, but having a great team together, working in unison, is a recipe for success. Working in partnership with our design and development partners, and a very enthusiastic marketing team within Lifestyle, under the leadership of CEO Sachin Mundhwa, we've put together a site we're all proud of and the experience has been thoroughly enjoyable.
With the Lifestyle site now live, this is where the adventure really begins; we're already working on improvements to the site to keep things new and exciting for our customers to visit and re-visit.