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Beat Diabetes Initiative Partners with Al Jalila Foundation

Landmark Group's Beat Diabetes Initiative has been actively spreading awareness about Diabetes across seven countries since 2009. The initiative has come a long way from its inception, and last year had an overwhelming response from 60,000 participants in the annual walks across GCC and India.

Lack of awareness about the condition is one of the major roadblocks to detecting and managing the Diabetes. This November on Diabetes Awareness Month, in addition to raising awareness about the condition, the Beat Diabetes initiative will make a positive difference to the community by partnering with the Al Jalila Foundation.

A global, not-for-profit organisation, Al Jalila Foundation was established by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to support medical education, research and treatment in the UAE.

As part of the partnership with Al Jalila Foundation, Landmark Group's Beat Diabetes Initiative will launch a fund-raising drive during the month of November 2014. Customers who shop at any of Landmark Group's more than 500 retail and hospitality outlets in the UAE will have the option of donating to the cause by adding AED5 or multiples of five to their total shopping bills.

In addition, a registration fee of AED20 per adult and AED10 per head for children between eight and 15 years will also be charged when participants register for the sixth annual Beat Diabetes walkathon in the UAE. The proceeds collected through the fundraising drive and through the registration fee will be donated to Al Jalila Foundation to support diabetes research and healthcare in the UAE.

Show us your support this month, visit our stores and also join us at the UAE Beat Diabetes Walk on December 12th, 2014 at Zabeel Park in Dubai. Registrations are open on All participants who register before 6 December will receive the walk kit comprising a Beat Diabetes T-shirt, cap and walk sticker, via courier.