This is the official blog of the Landmark Group with insights
and stories from the people behind our many brands.

Splash: the determined teenager turns 20

Thursday 21st March 2013 was an exciting day for the team at the offices of Splash fashions. It marked the culmination of two decades as one of the Middle East's favourite fashion brands: from its humble birth as a single store way back in 1993, its growth through the difficult early years into adulthood, to its success as a mature business that continues to go from strength to strength.

mikky.jpgThe brand can reflect on an exciting journey to get where it is today. Tickets for the now legendary Splash fashion shows are prized items, as these spectaculars have become one of the "must-attend" events in the Middle East. Add to this three limited edition calendars, campaigns that use new technology such as 3D, an international portfolio of brands like Being Human, Lee Cooper and ELLE, plus numerous awards and industry recognition, well... you get the idea.


The company has plans for yearlong celebrations to mark their 20th birthday, and the partying began with the annual staff event, held at Rixos, Palm Jumeirah. This was closely followed by Retail Employees Day (R.E.D), an event that recognises and rewards the day-to-day contributions of the people who make the Splash stores run so smoothly. These events were just the beginning of a very busy calendar of festivities to come.

raza-beig.jpgSplash launched the Emblem Design contest earlier this year, aimed at creating a dedicated logo to mark the 20-year anniversary. The response was overwhelming, and the winner can proudly see the chosen design featured on the brand's collateral for the coming year. Other competitions and contests are planned that engage customers and get them involved with the company's celebrations.

When the first Splash store opened its doors to the public in Sharjah over two decades ago, who could have dreamed the company would grow into the Superbrand it is today? Some may consider the story complete, but for CEO Raza Beig and the team, this is just the beginning.