This is the official blog of the Landmark Group with insights
and stories from the people behind our many brands.

Max Burgers: The Sweet Taste of Success

Max is on the move! Max's burgers, a long-time favorite in Sweden and Scandinavia, has partnered with the Landmark Group to launch new ventures in the UAE. We have already opened outlets in Jumeirah 3, on Jumeirah Beach Road, in Mirdif City Centre and in Oasis Centre. Plans are unfolding for dozens of Max openings throughout the region. The 100% family-owned Max brand, voted "Sweden's Tastiest Burger" for 10 years in a row, is now poised for immediate success in the rapidly expanding GCC market.

Max-Burger (1).pngAt Max's we aim to build upon the 45-year tradition that we have established with our commitment to tasty, healthy and environmentally friendly food service. Founder Curt Bergfors, along with Britta Andersson, opened a single food kiosk in the north of Sweden in 1968. Their great tasting burgers were a hit and the business quickly outgrew the little kiosk. Our growth meant we were soon taking on, and winning against, industry giants such as McDonald's. The 2003 addition of our Delifresh menu, with it's combination of flavorful health-conscious ingredients, ushered in a new chapter of the Max story.

With our Max heritage we literally bring a lot to the table. When customers spot our famous blue-and-white d├ęcor they know it signifies something special. Patrons can rely on Max to quickly provide the best-tasting, high-quality and freshly-prepared foods in a clean and wholesome manner. Our partnership with the Landmark Group means we have joined hands with a company whose solid regional foundation and remarkable marketing savvy will allow us to compete with global heritage burger brands in the exciting new Gulf arena.

Max-burger.pngMax is innovative and creative. Throughout our entire brand we zealously pursue our mission to provide the best food in a globally responsible fashion. From our industry-first carbon-dated menu labeling to our enviable 100% carbon-emission offset (achieved with our African tree-planting project), along with our award-winning programs to provide employment to persons with disabilities, we are in the vanguard of conscientious business practice. For all the new customers that the Landmark Group will introduce to us we have prepared an enticing array of menu specialties, starting with our signature Max burgers and including wonderful fresh dips and our superb side dishes that include such healthy items as salads, apple wedges and carrots.

At Max we are confidant that working with the Landmark group will lead to prosperity for all concerned and that we will be able to show the world what it means to have a real Max experience.