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Balance Wellness Spa connects with ladies night

The Balance Wellness Spa recently reached out to a key target audience by hosting a ladies night that also involved forming partnerships for the event - which was a real success.

IMG_6264.JPGThe spa, located in Dubai's Oasis Centre, held the get-together along with ila, a British firm that makes all-natural skincare products, and Scene, a magazine with celebrity news and photos, and news about entertainment, shopping and style.

Balance Wellness Spa, which covers 22,000 sq. ft., and has 21 therapy rooms, offers 65 therapies that include techniques from all over the world. The spa also provides customised Pilates and yoga sessions.

Selected Scene readers were invited to join us at the facility for a pampering party featuring the spa's treatments and Ila's products to try, with the magazine providing promotion, photography and media coverage.

The ladies began the night with a refreshing cold towel and a soothing cup of herbal tea to immerse themselves in the spa's relaxing atmosphere. Our guests were also offered a foot massage, which used Ila Body Balm and generated plenty of positive feedback from our guests.
The lucky ladies, who enjoyed healthy snacks and beverages from Balance Cafe, also received a goodie bag with a copy of Scene, a sample from Ila, an AED 100 spa voucher and more.

Everyone who came out for the event clearly had a great time, and a number of people booked treatments at the spa.

Working with Ila and Scene and creating this event presented an opportunity to connect with the target audience in a way that was fun for the ladies and productive for the Balance Wellness Spa.

What unconventional techniques do you use to reach your target audience?