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Reiss connects with art

03_AW12_MAINLINE_WOMENS_C_HIRES.jpgReiss, a sophisticated apparel concept that's part of Landmark International, is carving through the clutter of ads, tweets and Facebook updates to engage with communities through an age-old approach - art.

The concept, which has 12 stores across the Middle East, is merging the season's high-end trends with creations by several painters, graphic designers, architects, photographers and sculptors. Each person was given an item from the Reiss Autumn/Winter 12 collection and two weeks to create a piece of art. Their work will form a show, The Art of Fashion, which debuts on 2nd October at the ProArt Gallery in Dubai, along with the collection, before it travels to Reiss stores throughout the UAE.

Commenting on the creative partnership, Miles Young, chief operating officer of Landmark International, pointed out that the Reiss line reflects an artistic approach to fashion, with collections "consisting of rich colour palates, touchable textures and beautifully tailored pieces signifying the incredibly high standard that both Reiss and ProArt Gallery strive for"

The line-up of artists includes Gwenael Salaun, a painter who uses exuberant colours; Andre C. Meyerhans, an architect who designed the Garhoud Bridge in Dubai; Saif Chilmiran, a street artist with a playful, pop-art style; and Gerard Paire, a photographer and painter who focuses on abstract works with bold shades and tones.

The show will be on display until 14th October at the Gallery, which is located in the Palm Strip Mall on Dubai's Jumeirah Beach Road.

What are the best ways to connect with customers in a social-media age? Let us know.


Jacob
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