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Walking to Beat Diabetes

The Landmark Group's annual Beat Diabetes Walkathons have come a long way, from 5,000 people in UAE in 2009 to over 35,000 people walking together in 2011 across different countries. This steady increase in the number of participants is a testament to the huge success of the event.

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This year, the walkathons kicked off with the UAE and Qatar walks on Nov 18, followed by Kuwait on Nov 19, India (Bangalore) on Nov 20, Saudi Arabia (Riyadh) on Nov 23 and Oman on Nov 25, 2011. Dressed in blue t-shirts, caps and wristbands, the supporters walked together with a unified mission to spread awareness. It was indeed a sea of blue!

Over 40,000 people benefited from the free blood glucose testing organised during the walk in different participating countries. Free testing was also organised across various Landmark Group outlets during the month of November, World Diabetes month.

Supported by local government authorities, health authorities and medical partners & suppliers such as Johnson & Johnson, the walkathons witnessed the participation of enthusiastic citizens eager to spread the word on the importance of 'taking the test', and stressing the need to adopt a healthy lifestyle. Celebrities such as Wasim Akram, former international player and international spokesperson for diabetes - and other stars from the television and film fraternities also participated in the various walks.

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Each year the initiative has grown in reach. The Landmark Group will continue to extend the campaign across countries to generate greater awareness about this condition which has no cure, but can be managed with diet and exercise.

Let's all pledge to Beat Diabetes and live a healthier life!

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