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Beat Diabetes 2011

Corporate Social Responsibility (CSR) has always been an integral part of the Landmark Group. With the launch of the 'Beat Diabetes' initiative in 2009, the Group's mission was to help create a fit and healthy society. In 2010, the initiative was extended to five new countries - Bahrain, Oman, Qatar, Kuwait and India. This year, this initiative will further extend to KSA.

Diabetes is often considered a matter of little concern by most people. It's a silent killer that has no cure, but can be managed by making lifestyle changes. Landmark Group's mission is to create awareness through the Beat Diabetes walkathon and encourage people to adopt a healthy lifestyle. This initiative is very close to our hearts and we've put our full force behind it.

Building on the success achieved since 2009, this year the Beat Diabetes campaign will begin with a walkathon in each of the participating countries in November 2011, starting with UAE and Qatar on November 18, followed by Kuwait on November 19, India (Bangalore) on November 20, KSA (Riyadh) on November 24 and Oman on November 25.

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Legendary cricketer Wasim Akram, who flagged off the 3.1 km walk last year in the UAE, has once again extended his solidarity and will participate in the 2011 edition of the event and lead the walk at Oasis Centre, Dubai. Open to all age groups, participation in the walkathon is free and all walkers are given complimentary t-shirts and caps. Blood Glucose tests are administered free of cost and awareness pamphlets will be distributed to educate everyone about diabetes.

Awareness is the first step in the battle against this condition. We urge you to save the date and be part of the movement we call 'Beat Diabetes'.

Have you been part of a Beat Diabetes walkathon? Share your experience with us here...