This is the official blog of the Landmark Group with insights
and stories from the people behind our many brands.

Are you ready to Beat Diabetes?

We certainly are! The Beat Diabetes initiative - launched by the Landmark Group in 2009 - is all set in its third year to continue raising greater awareness about diabetes. Preparations are in full swing as we leave no stone unturned in the battle against this condition; we're sure that the 2011 edition of the Walkathon will generate even more awareness than before and inspire many more people to adopt a healthier lifestyle.BeatDiabetes Blog.JPG

Wasim Akram, cricketing legend and international spokesperson for diabetes, will champion fans to support this cause when he joins the first Walkathon in the UAE on Friday, November 18, 2011 at the Oasis Centre, Dubai. Other Walkathons in participating countries will follow, so we encourage you to participate in a Walkathon near you.

There's already a lot of buzz about this initiative in the media: print ads, radio talk shows and heavy social network traction. We've gotten an overwhelming amount of support on our Beat Diabetes Facebook page with more than 9,000 'Likes' in just a week from its launch. The page offers tips and helpful information about diabetes and its management.

Registrations for the Walkathon have begun in all participating countries, and are rapidly gathering momentum. If you haven't yet registered yourself or your family for the event, rush to any of the outlets below today and sign up. It's free, fun and for a good cause!

Oasis Centre, Centrepoint, Home Centre, Max, Fitness First


Centrepoint (Asmakh Mall), Plaza Mall, Barwa Village


Centrepoint, Max, Home Centre, New Look

India (Bangalore)
Lifestyle (Adarsh Opus, Oasis Centre, Mantri Square)
Spar (Mantri Square, Bannerghatta Road)
Bossini (Indra Nagar, Church Street)
Splash (MG Road)
Fitness First (Eva Mall)
Polynation & Gloria Jean's Coffee (Oasis Centre)
Max (Commercial Street, CMH Road, Oasis Centre, Jayanagar, 100ft Road, 100ft
Ring Road Banashankari, Royal Meenakshi Mall,Phoenix Market)


Ruwi, Al Khuwair, Muscat City Centre

As we observe World Diabetes Day on November 14, let's collectively pledge to do our bit to spread awareness about diabetes amongst our family and friends. Remember, awareness is the first step in the battle against diabetes.

What are you doing to help Beat Diabetes? Share it with us here...